Meituan.com started in Beijing in 2010. It is the market leader in the China group buying industry since 2012. The company has dramatically grown since 2011. It has now with nearly 16,440,000 active customers and over $2.6 billion transaction volume in 2013.
Though it showed tremendous growth and leading market share, Meituan has struggled for the past 3 years with competitors like Lashou, Dianping and even Taobao’s sub group buying sites Juhuasuan for market shares. Moreover, Meituan plans to realize 100.000.000.000 RMB market transaction volume by 2015.
Thus, strategies Meituan implemented have dragged the company into its current leading place.
5C analysis-an analysis of Meituan website
- Merchants can modify the price and pictures from the backstage system easier than other platforms.
- Customers can use search engine, 3 navigation bars to look for the exact products instantly.
- Search for the websites:
- Sign in
- Navigating websites