According to the vice mayor on the Beijing Development of Tourism Industry Conference, different counties and districts should focus on different marketing positions and features. Government has now led these counties towards different directions, aiming at letting segments take advantage of their special features. In that case, those segments can satisfy varieties needs of customers and thus will not raise serious conflicts within the market. Today, there are 13 different segments within Beijing:
According to their own needs, customers can choose different districts or counties. These places offer varieties of services with different consumption levels. Separating niche market based on its geographic resources is a smart way to make full use of all the resources and avoid conflicts among each part.