Brand Visibility Analysis in China

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Brand Visibility Analysis in China

Brand Visibility Analysis in China

Daxue Consulting helps companies to measure their brand visibility. We interview prospects, customers, and bystanders to get their opinion on a certain brand. Several visual presentations might also accompany the interviews.

These studies are not only aimed at helping our clients to understand the results of their marketing campaigns but also to help them prepare for upcoming communication campaigns. The recommendations are as operational and efficient as possible.

Daxue Consulting uses various proven methodologies to analyze your brand visibility in China

Daxue may use different methodologies to conduct brand visibility studies:

  • Quantitative interviews
  • Qualitative interviews with opinion leaders
  • Focus groups of 8 to 12 people
  • Telephone interviews

CONTACT US KNOW TO FURTHER DISCUSS HOW TO ANSWER YOUR NEED IN CHINA


Final results

The recommendations included with the brand image study may also encompass:

  • Powerpoint with graphs
  • Raw data collected from the users/clients/prospects in Excel format
  • Videos and audiotapes of focus groups with conclusions
  • Recommendations on the marketing strategy

Some references

Daxue Consulting has completed the following research:

  • For a business in fashion – realization of several focus groups
  • For an NGO – assisted a company in choosing its final logo through usability testing
  • For a North American SME – a visual analysis of its brand identity

Some reference, Daxue in the press: Financial Time / The Guardian / IsraelYahom / Others