Sam’s Club in China: Case study on successful Digital Marketing
Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro AG sold majority stake in METRO China to Wumart (物美) in Oct. 2019. While many foreign firms complain that China is a difficult market, Walmart-operated […]
Why Astrology is popular in China
A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]
Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization
How are Chinese people entertaining themselves during the Coronavirus outbreak? The 2020 Lunar New Year will be remembered for more than just the year of the rat. In addition to celebrating the New Year with family, China also had its hands full containing the outbreak of the Novel Coronavirus. The economic impact of the Coronavirus […]
The 10 most epic China marketing campaigns of 2019
Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]
International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]
No Place to Place: Chinese netizen’s react to ofo’s downfall
The reaction and reflection of Chinese people on the ofo crisis All eyes in China are now on ofo, a Beijing-based bicycle sharing company founded in 2014. The dockless system uses its smartphone app to unlock and locate nearby bicycles. In 2017, it had deployed over 10 million bicycles in 250 cities and 20 countries. […]
Chinese Characters Found on Formula Packaging in Canadian Walmart Exposes Shopping Scandal
Another Scam of Chinese Oversea Shopper (Daigou). A Weibo (China’s biggest microblogging platform) post on Oct. 9 has been reposted 13,000 times and got almost 4,000 comments: Someone found Chinese characters written on the bottom of several Enfamil formula packagings in a Canadian Walmart. Why is this seen as a scandal in China? This article […]
The Chinese Fashion Accessories Market Is Facing Unprecedented Growth
The fashion accessories market in China is showing a high-speed growth. For example, China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market […]
From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]
Are unmanned stores tin China he future of offline shopping?
Unmanned retail in China is an emerging industry, which can be seen by the unmanned stores popping up in China’s malls and city centers. Both online and offline channels of China’s retail industry are currently under pressure. Online shopping had been rapidly developing since 2011, especially between 2014 and 2016 when the growth rate of […]