China market entry: Interview with Bob Louison
Bob Louison started his career as a bartender in Paris, but gained fame in London. Working in the best night clubs in Paris and Ibiza, he became one of the most famous modern mixologists and bartenders because of his great cocktail recipes and his talents in the art of “flaring”. In 2008, Bob opened “Spirit It,” a company that […]
Chinese’s dairy products consumption
Consumption of milk and dairy products is rooted in dietary habits in Western countries. They are countries which have today the largest consumers led by Europe. Finns hold the world record for milk consumption with more than 150 litters per year and French are leader in the consumption of butter and cheese. In Asia, the […]
China strategy: E-tailing
As a newly emerging channel in retailing, internet retailing has experienced explosive growth in China, with a current value CAGR of 85% from 2006 to 2011; the highest amongst all channels in retailing in the country. In addition to the relatively small base compared with grocery retailers and apparel specialist retailers, internet retailing is unique […]
Brief Market Research on Urumqi
Urumqi‘s top companies: CITIC Bank, Xinjiang Guanghui Group Urumqi is the capital of the Xinjiang Uighui Autonomous Region. The population is around 2.5 million and is in the Tian Shan mountains. The city is famous for its location of farthest from any ocean and the most inland major city in the world. The major ethnic group […]
Brief Market Research on Lanzhou
Lanzhou’s top industries: Textile mills, Machinery, nuclear power industry Lanzhou is an industrial city of about three million people. It is located on the shores of the Yellow River and was a major stop on the Silk Road, where it was known as the Golden City. From the 5th to the 11th century the city […]
Luxury Goods—Making Large Online Sales in China
The Irreversible Trend of Online Sales of Luxury With people’s increasing recognition of luxury brands and the rapid expansion of China’s middle class, multitudinous luxury brands have emerged in the Chinese market. In 2009, affected by the economic downturn, sales of luxury goods in the US market dropped 16%, but in strong contrast, sales grew […]
Market Study: Cheese Market in China
Overview of Cheese Market in China Traditionally, there was barely a market for cheese in the past in the past, but the tastes of Chinese consumers are changing fast and cheese is becoming one of the most popular foods among China’s large cities. This burgeoning growing has been supported by the increasing health awareness and […]
Market analysis: Paris Baguette in China
Background of Paris Baguette Paris Baguette is the top baking brand of Korea’s oldest food company, SPC Group, South Korea. The company currently has over 1500 stores throughout South Korea, the United States ( Los Angeles, New York), China (Shanghai, Beijing, Tianjin). Paris Baguette is mainly engaged in making authentic French bread, fresh sandwiches, delicious […]
Market Study on: 7up in China
Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two cola giants, Coca and Pepsi Cola. The meaning of 7Up 1. Wake up: Decide to have a good day, This is the day the lord […]
Market research: Coca-Cola in China
China is the hometown of tea. Especially after the reform and opening up, the market for drinks in China developed rapidly. Due to the rapid speed of the growth in China’s soft-drinks industry, it has potentially become one of the biggest industries in China. The Financial Times reported that the CEO of Coca-Cola once said that China was the […]
Market Analysis on: Lipton in China
Lipton history “Lipton” is the world’s largest tea brand. Thomas · Lipton is the brand’s founder. Have once, go traveling’s Lipton came to the famous tea grown Ceylon. Ceylon tea is English very much, but the high price drinks only can enjoy a polite society. Lipton sensitive to realize that, if we can make tea […]
Coffee shops in China
When coffee shops want to enter into a new market, its competition with substitute, bakeries and tea shops, should be taken into consideration. Hence, the article will analyze the market for coffee shops in Hangzhou with a brief description of the current development of coffee shops, bakeries, and tea shops. The report will employ three […]