Search
Close this search box.

The guide to a successful pop-up store in China

pop-up store in China

Pop-up stores in China A pop-up store is a short-term, temporary retail space that brands occupy. Regardless of whether the brands previously adopt a physical presence or not, it can be used for sales promotion purposes or for simply building connection with their existing and potential customers. Pop-up stores are usually designed or decorated creatively […]

Byton, the Chinese electric car brand going global

Byton in China

Climate change forces us to rethink transportation, electric vehicles might be one of the solutions. It is only the prelude of the technology but some brands like Tesla are already overwhelming the sector. The Chinese auto market is one of the biggest in the world. Byton is a Chinese brand with high ambitions. The company […]

Volkswagen in China: Market analysis of the nation’s #1 car brand

Volkswagen in China

History of Volkswagen in China On March 28th, 1937, ‘Gesellschaft zur Vorbereitung des Deutschen Volkswagens GmbH’ was founded in Germany. Later on Sep 16th, 1938, it got a name ‘Volkswagenwerk GmbH’. It is now one of the world’s largest international automobile companies, which produces and sells automobiles throughout the world. Today, the German company owns […]

Lexus in China: Past success and recent crisis

Lexus in China

In 2019, Lexus in China sold over 200 thousand vehicles, with 25% growth year-on-year. 2019 was the third year that Lexus has a sales growth of more than 20% and was the year in which Lexus sole its millionth vehicle in China. Lexus China’s recent success is reflective of China’s luxury car market, which also […]

Volvo China is facing challenges despite prospering in Europe

Volvo in China

China makes up 20% of Volvo’s global sales. Volvo’s retail sales are the highest in Europe (50%), followed by China, and the US (15%). The best-selling car line is XC-models (56%), which include SUVs cars, followed by V-models (29%), which include medium-sized and large cars, and S-models (15%), which are sedans. In 2018, Volvo broke […]

Ferrari in China

Ferrari in China

Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the Italian sports car manufacturer sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great […]

The Extended Warranty market in China

extended warranty market in China

Servicing the largest vehicle market in the world For over a decade, China has been the largest vehicle market in the world. Although 2018 marks the first year of declining vehicle sales (not including second-hand vehicles), China is still the largest vehicle market in the world. The high sales in the vehicle market also boost the […]

A guide to the non-life insurance market in China | daxue consulting

insurance market

Non-life insurance market in China Following economic growth and the accumulation of wealth comes the need to protect ones belongings. Many segments of the non-life insurance market in China are growing and creating opportunities for both foreign and domestic companies. The auto insurance market in China: Following China’s car boom China’s auto insurance market can […]

The auto insurance market in China

the auto insurance market in China

Brief history of auto insurance in China People Insurance Company of China (PICC) provided the first local car insurance in China in the year 1950, which ended foreign monopoly in the industry. Most consumers in China were not aware of auto insurance at inception. In 1980, auto insurance in China was gradually promoted along with […]

BP and Didi partnership to make an EV charging network in China | Daxue Consulting

BP and DiDi partnership

The goal of the BP and Didi partnership is to build electric vehicle (EV) charging infrastructure in China, the world’s largest market for electric vehicles. The new joint venture plans to develop a network of EV charging hubs across the country. DiDi is the world’s leading multi-modal transportation platform, offering users a full range of app-based […]