An interview with an authority on sustainability in fashion in China: China Paradigm transcript #114 with Hong Zheng
Hong Zheng is the founder of Adventi Communication and GREENEXT. Founded in 2004, Adventi Communication has been engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Since 2004 they have worked on 15 International Exhibitions, worked with over 70 international brands in the luxury sector, and led more than […]
AYAYI: The first metahuman in China has already made an “offline appearance” at Guerlain’s event
The first metahuman AYAYI (super realistic digital human) was created by RM Inc. (燃麦科技) earlier this year. AYAYI made her first appearance on Red on May 20th, 2021, the Chinese version of Valentine’s Day. As of July 1st, AYAYI’s first笔记 (note) launched on Red has won 95,000+ likes, 13,000+ favorites, and 2+ million reads. All […]
NEIWAI X MANNER: Two Shanghai brands set the summer mood together
On April 18, two Shanghai brands NEIWAI (内外), the lingerie brand, together with MANNER, a coffee shop chain, announced the joint collaboration “NEIWAI x MANNER Special Tunning Series.” First, they launched a new series of matcha drinks. This series includes three products: Ice Matcha Latte (冰抹茶拿铁), Hot Matcha Latte (热抹茶拿铁) and Wizard of Oz (绿野仙踪) […]
Thinking about registering a local entity in China? Start out by developing your business
The Chinese market is one of the most sought-after places to do business, thanks in part to China’s enormous size, large population and steady economic growth. Yet, there are many rules to starting a business in China. First of all, companies entering China must define their corporate structure. The company’s structure will impact numerous parameters, […]
Eleme and Hanyi Fonts’ punny co-branded delivery bag
In December 2020, Ele.me and Hanyi fonts launched a clever and punny collaboration on delivery bags. Ele.me (饿了么) is one of the largest online food delivery platforms in China, and a successful example of the O2O model. Hanyi Fonts (汉仪字库), founded in 1993 in Beijing. Hanyi Fonts specializes in e-font design and development, as well as […]
The Chinese shapewear market seeks comfort and quality in domestic brands
The Chinese shapewear market is the largest in Asia. According to QYResearch, from the consumer side, China’s shapewear market accounted for 18% of global sales in 2018. China’s huge market demand and growth potential have attracted almost all international giants to carry out related businesses in China; at the same time, domestic shapewear companies represented […]
C-beauty gone global: Behind Perfect Diary’s western market entry strategy
If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect Diary gained widespread support on social media, with its unique brand positioning “high-end quality at a lower price point”. Its products mainly range from lipsticks, […]
The oat milk market in China: From cafés to nation-wide e-commerce
Allied Market Research published a report indicating the global oat milk market amounted to $360.5 million in 2019, and is projected to generate $995.3 million by 2027: a CAGR of 13.4% from 2021 to 2027. According to Huaon, the plant-based milk market in China was 53.69 billion RMB in size in 2019 with 87.84 million […]
XPENG: a Chinese EV maker’s “Internet DNA”
XPENG, or Xiaopeng Motors, is one of the hottest Chinese electric vehicle manufacturers, which gains its popularity from its technological innovations. After surges of Tesla and NIO stocks, two of the most discussed EV brands globally, XPENG’s stock’s exponential growth in November also caught investors and the general public’s attention. Compared to Tesla and NIO, XPENG […]
The results are in: The most nostalgic IP in China you want to co-brand with
Nostalgia marketing has proven to be one of the most effective marketing strategies in China. After observing successful strategies over the years, we have found that one of the most efficient ways to do nostalgia marketing is through Co-branding with nostalgic IP in China. To learn more about what young Chinese’ nostalgia triggers are, daxue […]
Market Tidbits transcript #6: Nostalgia marketing in China
Allison Malmsten, media manager at daxue consulting, is talking with Grace Yu, project manager at daxue consulting, about nostalgia marketing in China. Our full findings are available for you to download! What is nostalgia marketing? Grace Yu: Nostalgia marketing is appealing to the emotions people felt between the ages of 12 and 22. During this […]
Off-White in China: young American brand gaining fame among Chinese streetwear fans
The history of Off-White: The streetwear brand from Chicago going global Off-White was founded by Virgil Abloh in the United States in 2012 and became a globally famous streetwear brand within a few years. Off-White in China has gained a lot of attention as streetwear is becoming more popular in the country. The brand entered […]