China Stratey: Unilever in China
Recent moves by Unilever to raise 300 million RMB may appear modest in scale, but the decision by the consumer goods group behind Dove shampoo, Cornetto ice creams and Lipton tea to launch a so-called “dim sum bond”, denominated in RMB, has further underlined its Chinese ambitions. The Anglo-Dutch multinational has, by its own admission, faltered […]
Swimming equipments market in China
In the summer, especially in this Olympic year, the pool can go one of a couple ways: a great spot to relax and cool down or the perfect place to get your sweat on and kick up (no pun intended) your fitness goals. That equipment you see Olympians like Natalie Coughlin warming up with or […]
Start a Fashion Brands in China
China’s fast-growing consumer class is giving business owners new reasons to set up shop abroad. China’s consumer market explodes as tens of millions of people join the middle class every year (that’s 300 million and counting). Today, China shifts its entire economic paradigm from the “factory of the world” to the “mall of the world.” […]
Open a Coffee Shop in China
China has a dazzling economic growth. Coffee is a ubiquitous consumer goods and a prominent culture heritage of the developed countries. It is a natural mind process to perceive China as the next major coffee market. This perception is so strong that creates an abyssal disproportion between high investment in coffee market and low capital […]
Wine in China: Wine from Rhones Valley in China
Rhones Valley: where French wines originate Rhones Valley, located in southeast France between Lyon and Provence, is the place where French wines originate. The production area is a long, narrow valley with a length of about 200 kilometers. Due to the differences in climates and the soil, the production area is subdivided into the north […]
Wanda in China
Born in 1988 in Dalian(大连), Wanda now is doing business in commercial real estate, senior hotel, tourism, culture industry, and chain stores. The annual income reached 105.1 billion yuan, and paid an annual tax of 16.3 billion yuan. Now there are 49 Wanda Plazas, 26 five-star hotels, 730 film screens, 40 department stores, and 45 supermarket-style karaokes […]
China research: EMBAs in China
EMBA (Executive MBAs) education is a relatively new term for most Chinese people. Since CEIBS (China Europe International Business School) had its first class of students in Shanghai(上海) in 1995, the EMBA education in China has experienced a period of rapid development. In 2002, The Ministry of Education of China formally approved about 30 universities […]
Panda ads and movies
Never say no to panda——Panda Cheese Never Say No to Panda is a 2010 series of television commercials produced in Egypt by Advance Marketing for Arab Dairy, manufacturers of Panda Cheese. The commercials, which feature a giant panda who terrorizes people for not wanting to try the cheese, have become viral Internet hit. The ads […]
Start a Wine Business in China
How to start a wine business in China? Reliable Marketing Analysis The marketing analysis of a wine business includes different parts. Firstly, you have to know more about the wine industry in China. Do some market researches on the industrial future, the distribution channel, the customer trend as well as the competitors’ situations. The positioning […]
How to Find a Business Angel in China
When you are in search of financing, the idea of a business angel-an individual investor with money to invest in early-stage or start up companies. But where and how to find an angel? 1 Define who you are looking for It is much better to look for angel investor you need than to keep the […]