[Podcast] China Paradigm #33: How to run a health food business in China
China Paradigm interviews Benjamin Patin, co-founder of Wheat Co. and Sailang. In this interview we learn about both his businesses, one doing China imports and one is a healthy restaurant in Shanghai. Diving deep into the business model of his restaurant, as it includes many interesting elements like meal planning and nutrition advising, we learn […]
[Podcast] China Paradigm #32: How can foreign tech companies succeed in China
China Paradigm interviews Andrei Prokhorovich, the founder and General Director of Eurasia Development Ltd. Andrei shares his vision of opening China’s market to foreign high-tech companies, how they can succeed in China and his insight on what barriers foreign companies face when entering China. Highlights of this episode include: How he got involved in technology […]
[Podcast] China Paradigm #31: How to build a team of intellectually curious translators in China
China Paradigm interviews Matt Conger, CEO of Cadence Translate, a company that serves both companies and linguists (which includes interpreters, transcriptionists and translators in China) by connecting competent and intellectually curious linguists to businesses. Cadence Translate fulfils over 1000 translation jobs a month globally and has 2,500 linguists at the company. The company prides itself […]
Podcast transcript #3: How to build and run a SaaS product in China
Find here the full transcript of China paradigm episode 3. Learn more about Thomas Morisset’s story in China and find all the details and additional links below. BECOME AN EXPERT OF SAAS IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hi everyone, I’m welcoming Thomas Morisset, actually a longtime friend of mine, as well […]
Podcast transcript #2: How to reach 6 million USD sales without initial investment in the real estate industry in China
Find here the full transcript of China paradigm episode 2. Learn more about J.X Paulin’s story in China and find all the details and additional links below. BECOME AN EXPERT IN THE REAL ESTATE INDUSTRY IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hi Everyone, I’m Matthieu David, and I’m running this China marketing […]
[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch
China Paradigm interviews Martin Papp, CEO and founder of PAPP’S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags, to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started […]
[Podcast] China Paradigm #26: How to master SEM and SEO in China
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]
[Podcast] China paradigm #25: How to connect an overseas store to 900 million Chinese consumers using mobile payment
In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept mobile payments from WeChat pay and Alipay. In this episode we learn the following: The business model of Silkpay and the strategy behind it Why it is […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback
The sneaker market in China On the 1st April 2019, a CONVERSE store in Jining, Shandong province, released an announcement and has triggered lots of criticisms among Chinese consumers. In the announcement, the retailer published the put-on-sale date as well as the requirements for purchasing the CONVERSE Chuck 70 High Top: consumers need to wait […]
[Podcast] China paradigm #16: How an APP can improve employee training in China
In this episode of China paradigm, Daxue Consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this China business podcast, we learn about Matthew’s experience with China Accelerator, how to improve employee training in China […]
Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting
We believe that these infographics vividly and clearly reveal the potential of the Chinese market, the purchasing power of the Chinese, as well as insistent market trends; whereas this article is a guide in existing key business relationships between China and other countries. Are you ready to know what country has become a true business […]