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[Podcast] China paradigm #14: How to run a creative brand consulting company in China

brand consulting China

Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1

Chinese brand “Three Squirrels”

China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels, again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]

Perfumes in China – Scent of A Good Future

Daxue consulting-Perfumes in China-Perfume market in China

Perfumes in China are slowly being introduced across the entire country. The unique cultural roots attached to perfumes embodies a challenge to perfume developers and sales unpredictable. There’s a false perception that perfume is a new thing in China, but it’s based on a technicality; perfumes are a new thing, but fragrances aren’t. Rather than […]

App Market in China

As Chinese continue equipping themselves with mobile phones at a very fast rate, the app market in China is enjoying a similarly large growth. Today there are 1.29 billion mobile users in China, and that mobile phone market is fueling the app market. Recently, with the success of the iPhone 5 (featuring a larger screen), […]

Daxue FAQ – CRE Selling its Retail Unit

China Resources Enterprise (CRE) sold its retail unit back in April to focus on beer production. What drove the decision and how is the retail sector in China currently coping? In answer to your first questions, it’s a relatively simple case of Chinese Resources Enterprises focusing on what can turn a profit and handing off […]

Suning Appliance Company Limited

Suning

Suning Appliance Company Limited is bar far one of the leaders in its sector Rapidly growing Chinese economy with spectacular yearly 9% growth rate gave rise to many retail shop chains, which emerged over the last decade. Nowadays, retail in China plays crucial role in economy with a lot of businesses being involved in commerce. […]

Market Study on Survey Monkey in China

Introduction Survey Monkey, founded in 1999, is a leading company providing web-based survey. Given its powerful online survey system, Survey Monkey has a friendly interface and attracts customers including all Fortune 100 companies and  famous academic research institutions. People who want to launch a survey can easily build a questionnaire on Survey Monkey autonomously, then […]

Cosmetic Brands China

selling cosmetic products China

Cosmetic Brands China Jala Group 2013 Beauty Sales Growth (year-on-year) Subsidiaries and Main Brands $ 0.79 billion (EST.) ¥ 5 billion (EST.) + 20% (EST.) Chando (skin care and make-ups), Chando BB Family, Maysu, Aglaia (skincare), Insea (cosmeceutical) RECENT HISTORY: With the slowdown in FMCG sector in 2013, some foreign cosmetic brands left the Chinese market, […]

Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital

Branding China

Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital Lenovo is originally a Chinese company, founded in 1984 by Liu Chuanzhi in Beijing. Starting capital of the company was 11 engineers and 200,000 yuan. All 11 founders of Lenovo were middle-aged graduates and members of the Institute of Computing Technology, Chinese Academy of […]

Top 5 TCM Brands in China

TCM Brands China

Top 5 TCM Brands in China While westernization is growing and getting more important in China, there is still room for traditional market in China. Traditional Chinese Medicine are one of these markets which show positive evolution and great potential in the very near future.  According to market research from the China’s National Bureau of […]