A peek into Chinese women’s clothing market
Chinese women’s clothing market accounts for half of the overall domestic clothing market. According to Euromonitor, the Chinese women’s clothing market jumped from RMB 619 billion in 2011 to RMB 1,057 billion in 2019, with a CAGR of 6.9%. It boasted a higher growth rate than men’s clothing (5.41%), yet lower than children’s clothing did […]
The Coffee shop market in China: Blue Bottle squeezes in with Starbucks, Luckin and Manner with its Shanghai entry
Blue Bottle, a Californian-based high-end coffee chain, has made its debut in Mainland China, opening its first store in Shanghai Jing’an International Center (上海静安国际中心). The grand opening of the Auckland coffee store has attracted heaps of crowds, with customers queuing up to 7 hours outside of the two-story historic building on Chang’an Road (长安路), just […]
China’s dairy market: How a population known for lactose intolerance became the world’s largest dairy importer
With over 90 billion USD (RMB 572 billion) in revenues and nearly 28 million tons of products consumed in 2020, China is the world’s second-largest dairy market after the US and the world’s largest one by dairy imports. China’s total dairy consumption volume kept on fluctuating in the past five years, but the growth outlook […]
Vaping in China: Will brands target young adults or convert smokers?
Vaping has become a trend worldwide in recent years. The e-cigarettes which were previously introduced to help smokers quit have become a symbol of the Gen Z. The size of the vape market in China is still smaller than that in the U.S., despite a much larger smoking population. Many users, including middle schoolers and […]
6 common mistakes when entering the Chinese market and how to avoid them
The Chinese market is understandably an attractive target for foreign companies. China’s GDP has shown significant growth, increasing from US$1.21 trillion in 2000 to US$14.28 trillion in 2019. Comparing this to other world economies, China exceeds Germany’s GDP of US$3.86 trillion (2019) but still falls below the US GDP of US$21.43 trillion (2019). Private consumption […]
China’s population and changing demographics: Based on the 2020 Seventh National Population Census
According to data from China’s Seventh National Population Census released in May 2021, the country’s population reached 1,412 million in 2020, but with only marginal growth in the past decade. Notably, the age group of 60 and over has expanded significantly, up by 5.44% from the 2010 census, reflecting an ageing society in China. This […]
Six notable Chinese IPOs in 2021 Q2
The Chinese market keeps booming through 2021 Q2 fueled by vaccine rollouts and improved macroeconomic indicators. The target GDP growth rate in 2021 was set to be at least 6% at the National People’s Congress held in March. Chinese IPOs in 2021 Q2 will continue to prove resilient to challenging global economic conditions. Brief Review […]
How brands carve room for body positivity in China
Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of society’s ideal shape, size, and appearance. The body positivity movement challenges existing social standards of what preferred body is, promotes the acceptance of all types of bodies, helps people build confidence and acceptance of their own bodies […]
How and why brands are using the direct to consumers business model (DTC) in China
Direct to consumers (DTC) is a business model when a manufacturer sells product directly to the end consumer, bypassing all intermediaries. It also includes a wide range of instruments which help to be closer to the consumers. DTC in China makes use of four types of social e-commerce, Pinduoduo – social e-commerce, WeChat – one […]
The Chinese shapewear market seeks comfort and quality in domestic brands
The Chinese shapewear market is the largest in Asia. According to QYResearch, from the consumer side, China’s shapewear market accounted for 18% of global sales in 2018. China’s huge market demand and growth potential have attracted almost all international giants to carry out related businesses in China; at the same time, domestic shapewear companies represented […]
The sleep tech market in China drives a 360 billion RMB sleep economy
It’s no secret that the quality of sleep determines an individual’s health and life quality, yet many Chinese are facing sleep deprivation and sleep problems. CCTV News reported that more than 300 million people in China have sleep disorders. Therefore, there is a considerable sleep tech market demand in China. The sleep economy in […]
Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]