Inside China’s digital yuan: Initial pilot trial of digital currency in China and its future
In October 2020, residents of Shenzhen Luohu district received unique red pockets (Hong Bao), not from their relatives or via WeChat, but from their local government. Inside these digital red pockets was China’s digital yuan. Fifty thousand lucky residents received a total of 10 million worth of digital yuan, which can be spent in over […]
Supreme in China: behind the iconic streetwear brand and the battle with counterfeiters
Supreme is a brand from New York, USA founded in 1994. The founder, James Jebbia, drew inspiration from both skateboarding and hip-hop cultures during the time when skateboarding culture started flourishing. American skate culture and hip-hop culture are both inspirations of modern Chinese streetwear. Naturally, this has led to massive success for Supreme in China. […]
Awakening the dragon of rural consumption in China: How to tap into this Blue Ocean consumer base
The incredible popularity of Chinese short-video star Liziqi, who has 13.7 million subscribers on Youtube and 34 million on Douyin, has drawn the world’s attention to rural China. Viewers see the countryside in China as a fairyland, while Xinhuanet, China’s official press agency, described the rural market in China as a “gold mine” of consumption […]
The pesticide market in China under environmental regulations and industrial restructuring amid COVID-19
According to a report by the firm Reports and Data, the global pesticide market is predicted to reach 96.96 billion US dollars by 2027, driven by the rapid growth in population and food shortage. A 2019 study by Chinese Academy of Social Sciences forecasts that the population will peak at 1.44 billion in 2029. Mordor […]
What made Double 11 2020 break records: Sales stats and new trends
November 11th, also known as “Guang Gun Jie”, was invented at first to celebrate singles’ day, as opposed to Valentine’s Day. In order to boost sales, Alibaba turned it in to a shopping festival in 2009, in which year it earned a total revenue of 50 million RMB. From then on, each year brought more […]
The 8 China market trends experts predict for 2021
Key insights from ChoZan’s brand new 570+ pages report unveiled It’s no question that the pandemic has brought drastic changes to our lives, be it social distancing, working from home, etc. Many businesses and people’s livelihoods are suffering. Just as we are powering through this difficult time, we turn our attention to it’s a good […]
5G development in China: covering more industries and cities in 2020
The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]
Market Tidbits transcript #4: Mobility market in China: services related to getting things from point A to B
Matthieu David: Hello everyone. Today, for this Market Tidbits, we are going to talk about the mobility market in China. Mobility is a big thing. We are seeing in the world Uber, but in China, we are seeing Didi and Didi won the battle over Uber in China, taking actually some shares worldwide and Uber sitting […]
Chando: How this Chinese beauty brand continues to thrive in China’s rising beauty sector
Chando is a Chinese beauty brand founded in 2001 by the International Beauty Group Garan. Since then, it has been consistently considered as one of the top players in the domestic beauty market. During T-mall’s 2019 11/11 event, Chando was the top-performing domestic beauty brand with a 498 Million Yuan sales revenue. This is the fourth time Chando has […]
China Paradigm 118: From freelancing to founding one of the largest image production houses in China
Matthieu David interviews Rodney Evans, Founder & CEO of Central Studios Shanghai, one of the largest image production houses in China. The photo and video production industry has definitely shifted to a more streamlined approach due to the emergence of social media in the last decade. Central Studios Shanghai, a photo studio based in China, […]
Comparing foreign vs. domestic brand approaches to cosmetics marketing in China
Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]
Market Tidbits transcript #1: Major changes in the beauty sector in China after COVID-19
Find the first Market Tidbits here. Matthieu David: Hello everyone, today we are going to look into the beauty sector in China, and the report we published a few days ago, maybe two weeks ago about how Covid-19 impacted the beauty sector in China. How it impacted during the epidemic and after the epidemic. I’m here […]