Development of coffee market in China
As standard of living in China continues to improve recently, foreign drinks such as coke and coffee are accepting by an increasing number of Chinese. Coffee is gradually relative to fashion and taste in China, and it becomes a way to show social status. Nowadays, coffee shops are common in many cities in China. Many […]
Market Study on Chinese Baijiu
Overview of Chinese Baijiu Baijiu, a kind of white liquor existed for centuries, has been a favorite alcoholic beverage in China. In particular of some important Chinese traditional festivals or occasions, baijiu is always a right and appropriate choice for celebrating and serving guests. In China, people always choose to go to the […]
Market Analysis in China: Coffee Shop Retail Chains in Beijing, Shanghai and Guangzhou
Recently, with many foreign brands entering China coffee market, coffee shop retail chains develop rapidly. Relying on its own characters, every brand successfully expand all over the country. As the number of consumers in China coffee market is growing up so quickly, the competition is far more intense than ever before. Our team of consultants in Beijing, Shanghai […]
Coke market in China
The consumption of Chinese soft drink is quite huge, of course coke takes much of it. As we all know, in summer people drink more coke because of hot weather, so consequently coke corporations do most of their advertisements in these season in order to stimulate the market. But it’s not all about positive affairs, […]
Market research: Louis Vuitton in China
Louis Vuitton Malletier, commonly referred to as Louis Vuitton or LV, is a French fashion company founded in 1854 by Louis Vuitton. And LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational apparels and accessories company headquartered in Paris, France. The label is well known for its LV monogram, […]
Market analysis: Coach in China
Coach, Inc. is a luxury American leather goods company that got its start manufacturing small leather goods. Nowadays, Coach is best known for its handbags as well as items such as luggage bags, briefcases, wallets and other novelty accessories. In recent endeavors, Coach has been teaming up with famous artists to create limited edition collections. […]
Market Study: Hermes in China
Hermès International S.A. is a French high fashion house established in 1837. Today, it specializes in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its logo, since the 1950s, is a Duc carriage with horse. In 2000, Hermes moved its clothing segment to China, managed by family member Claude Brouet. After 28 years at the […]
Market study: Glamour-Sales in China
Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: www.glamour-sales.com.cn in China and www.glamour-sales.com in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]
China market research: Wedding candies
Chinese people love sweet food because it represents happiness and harmony. In China, on the Spring Festival or wedding, people all eat candies to pray for sweet life. Even though candy is becoming more popular with the integration of western sweets, such as chocolate, into Chinese culture, the consumption of candies in China is still […]
P&G in China
With the aim to penetrate deeper into the fast-growing Chinese market, Procter& Gamble recently began the construction of a new manufacturing facility in Guangzhou (广州), China. It has also announced plans to reduce costs by $10 billion by 2016 and invest more in the emerging markets. It is likely to add 20 new manufacturing units in Brazil, China […]
Market research: Skin care in China
Aggressive new product launches along with increasing awareness about professional skin care products will enable the cosmetics market in China to grow significantly in the next two years. Currently, China provides one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment in particular, has been a key growth […]
China Stratey: Unilever in China
Recent moves by Unilever to raise 300 million RMB may appear modest in scale, but the decision by the consumer goods group behind Dove shampoo, Cornetto ice creams and Lipton tea to launch a so-called “dim sum bond”, denominated in RMB, has further underlined its Chinese ambitions. The Anglo-Dutch multinational has, by its own admission, faltered […]