The oat milk market in China: From cafés to nation-wide e-commerce
Allied Market Research published a report indicating the global oat milk market amounted to $360.5 million in 2019, and is projected to generate $995.3 million by 2027: a CAGR of 13.4% from 2021 to 2027. According to Huaon, the plant-based milk market in China was 53.69 billion RMB in size in 2019 with 87.84 million […]
Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]
E-commerce is the most important channel in health food distribution in China
The most important sales channels for health food distribution in China can be divided into different types of distributors. Supermarkets and hypermarkets Premium sales channels Warehouses and new concept shopping E-commerce Direct sales Supermarkets, hyper markets remain the most important and popular sales channels for the health food distribution in China. Super and hyper markets […]
The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets like organic food, vitamins and supplements and the use of plant based traditional Chinese medicine (TCM) into their daily lives. By 2021 the health food […]
An insight into the growing health awareness in China
Following economic growth and increasing willingness to pay (WTP) has given rise to higher health awareness in China with a growing need that accelerates a paradigm shift from being a reactive consumer to a proactive consumer. China is rapidly becoming the world’s largest market for healthy eating. A report by Boston Consulting group had estimated […]
The olive oil market in China driven by health-oriented consumers
While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]
China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China
Find here China Paradigm episode 104. In this interview, Lucas Englehardt tells us about his two contrasting businesses in China: the food delivery platform Waimaichaoren and the oral care business xixilab, which offers teeth straightening products in China. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting, where we interview season entrepreneurs […]
The growing popularity of Russian products in China: Ice cream, beer, agriculture and more
Russia and China have a long history of trade relations. After Western sanctions against Russia in 2014, Russia introduced a new approach to the foreign policy – “Pivot to Asia”. As a result, China has become Russia’s largest export country for agricultural products. In 2019 the Chinese market for Russian products hit a record of […]
The enzyme market in China partly driven by the boom of F&B and pharmaceuticals
In recent years, the scale of global enzyme market has been gradually increasing. The value of the enzyme market in China reached 35 billion RMB in 2020, increased from 24 billion RMB in 2014. China’s enzyme market is growing with the global trend and gaining competitiveness in the international market. After 50 years’ development, China […]
China Paradigm 120: Paving the way for bakeries to enter and grow in China
Bakeries in China Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre […]
How LELECHA broke into China’s milk tea market with two “dirty” products
In 2017, the new-style “milk tea” exploded out of the blue into China’s tea market. In Shanghai, many internet-famous (wang hong 网红) milk tea brands, such as Hey Tea (喜茶) and LELECHA (乐乐茶), have become a big hit. The new LELECHA opening in Xintiandi (新天地) went viral on social media. The lineup was no less […]
What the success of bubble tea in China reveals about Chinese consumers
With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]