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D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting

Video chopsticks

The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频,a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape

e-commerce landscape in china

Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]

How to name a brand in China

daxueconsulting_brand naming_barnd naming process in China

Matthieu David, president and founder of Daxue Consulting, shares insight on the importance of a professional approach to company/brand name in China. The process of naming is a tricky one, even if it seems easy and obvious, it is always better to consult with experts in this field, who know the market and all pitfalls. Among other […]

Industry 4.0 in China: Catching Up With The West

Industrial productivity has been increased significantly by technological advances. A new phrase is entering the vocabulary, thanks to a German effort; Industry 4.0. China, as always, has its own answer to this initiative. The invention of the steam engine introduced the first form of industry by powering factories in the 19th century, and with the […]

Carrefour China Market Entry Strategy

Carrefour China market entry strategy

Carrefour China Market Entry Strategy 250 cities with a population over 1 million and a steady rise in living standards…  For the mass-market retailing, China offers limitless opportunities; more than for any other market segment. However, along with opportunities, foreign brands come up with numerous challenges regarding customers’ tastes, which are highly accurate in China. […]

Branding: Chinese luxury watch market

hermes in China

Branding: Chinese luxury watch market The Chinese luxury watch market is facing many issues when coming to branding and naming strategy. As most occidental companies are now realizing, naming is crucial when it comes to the Chinese market. Indeed, Chinese speakers will have a hard time memorizing and pronouncing the English name of brands or […]

Translate brand names into Chinese

translate brand names in China

Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]

Market analysis of the Chinese perfume market

-guerlain in China

Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market.  Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]