Clubhouse in China: The app’s quick rise and fall created a battle ground for imitators
The wave of Clubhouse blew from Silicon Valley to Chinese social networks. Since Elon Musk, the founder of Tesla, joined a chat room on Clubhouse, this audio-only social app has become a buzz with netizens around the world. According to App Annie, Clubhouse has exceeded 8.1 million downloads worldwide, and 4.6 million come from February […]
Awakening the dragon of rural consumption in China: How to tap into this Blue Ocean consumer base
The incredible popularity of Chinese short-video star Liziqi, who has 13.7 million subscribers on Youtube and 34 million on Douyin, has drawn the world’s attention to rural China. Viewers see the countryside in China as a fairyland, while Xinhuanet, China’s official press agency, described the rural market in China as a “gold mine” of consumption […]
Double 12 2020: Winners and a dying trend?
Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]
China Paradigm Transcript #108: Run business in China’s cloud industry as a foreign company
Find here China Paradigm episode 108. In this interview, Steve Mushero tells us about China’s cloud industry and his business China MSP YunChang. Full transcript below: Matthieu David: Joining us today is Steve Mushero, CTO founder of China Net Cloud which you founded in 2008. You have been in China since 2005 and you have been in […]
The craze for e-commerce gamification in China, from charity to double 11
E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]
6G in China is at the initial stage of development, here is what you should know
As early as 2018, The 5G Technology Working Group at the Ministry of Industry and Information Technology started research into 6G in China. This makes China one of the first countries to explore 6G technology. In November 2019, the Ministry of Science and Technology, together with other key ministries and research institutions organized a 6G […]
Lesser known ride hailing platforms in the ride hailing market in China cause tight competition
The ride hailing market in China is increasingly competitive and price-driven. Although DiDi has long held the largest share, lesser known ride hailing platforms in China are emerging to challenge the company’s dominance. With Geely’s Caocao Chuxing (曹操出行), Tencent and Alibaba-backed T3 Chuxing (T3出行), JD.com-backed Dida Chuxing（嘀嗒出行）entering the local ride hailing market with lower prices, […]
What Chinese netizens say about the US 2020 election
On Tuesday, Nov. 3rd, the 2020 US Presidential Election drew attention from all around the world, including China. Considering the tense relationship between the two countries, it is not surprising. This year’s election was the hottest foreign-political topic on Chinese social media, even more heated than the 2016 election. Through social media listening, we can […]
5G development in China: covering more industries and cities in 2020
The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]
Daxue Talks 88: The best platforms for fashion marketing in China
In this China business vlog, our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA), shares his knowledge about how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Jump to questions: 0:00 Introduction 0:22 For fashion brands, what are the best platforms to attract […]
Chinese women over 30 are making waves: What you should know about this key consumer group
The new image of Chinese women over 30 has broken people’s previous conceptions about this dynamic consumer group. Chinese women bear a heavy load of social pressures: if women were not married or have not had children at the age of thirty, they were shunned with the phrase ‘leftover women’. However, Chinese women have stood […]
China Paradigm 119: Building a leading marketing automation software in WeChat’s ecosystem
Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using is a marketing automation software and has been successfully serving 100+ global Fortune 1000 companies […]