Moving towards sustainable agricultural commodities in China: PRC can lead the way for emerging markets | Daxue Consulting
China, as a major emerging market The role of the agricultural sector in ensuring the sustainability of the Earth’s natural resources has become an increasingly pertinent topic in light of recent demands for the improvement of sustainable practices and environmental awareness across global markets. Emerging markets, in particular, play a crucial role in the global […]
Sanitary pads, tampons: everything you need to know about the feminine hygiene market in China
The market for feminine hygiene in China is difficult to understand. Between the open-mindedness of younger consumers and the old beliefs of older women, preferences differ. In 2017, China’s female population was 679 million. This leaves many opportunities for feminine hygiene brands. However, the obstacles are numerous. Daxue Consulting gives an overview of the obstacles […]
How can international brands successfully use Live-Stream Shopping to advertise in China?
Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]
China Fashion Trends 2019 | Daxue Consulting
Taobao Official Report English Translation On 18th March 2019, China’s biggest e-commerce platform Taobao released a video report on Weibo: China Fashion Trend Report 2019. The headline of this 40-second short video report claims: Chinese women will be manlier than men in 10 years. The hashtag on Weibo – #Chinese women more masculine than men […]
Localizing international swimwear for Chinese consumers’ preferences
The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable income that accompanies the ongoing Chinese economic boom. […]
What companies must know about China’s FinTech scene | Daxue Consulting
FinTech is short for “financial technology” and refers to the application of technology within the financial services industry. This advanced and innovative combination unveils a remarkable breakthrough in modern technology. FinTech currently serves as the critical foundation to build differentiated customer experiences via personalization, quick response, relevance, and seamless delivery. There are two types of FinTech […]
SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]
Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]
An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]
Beverage market research: Mineral water industry in China
Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]
How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting
Peppa Pig is a popular cartoon series from the UK, which has been screening in China since late 2015. Recently, a 5-minute video titled “What is Peppa” (啥是佩奇，Sha Shi Peiqi?, Peiqi is the Chinese translation for Peppa) caused a huge response among Chinese netizens. This video has received an enormous number of views and the […]
Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting
Daxue Consulting always strives to look at the product or service through the consumers’ eyes. Thus, our team systematically conducts different big and small (like this one) experiments in order to come across all the pros and cons of the goods or services in the Chinese market. Since one of our aims is to perform […]