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How Single’s Day 2021 was different from all previous Chinese shopping festivals

single's day 2021

Single’s Day is the largest online shopping event in the in China. It started in 2009 by Alibaba on the Taobao Mall (Tmall) platform, and has since then, been held annually. 2021 became the largest year for Single’s Day in China, with 290,000 brands participating in Tmall. However, Single’s Day 2021 was different from every […]

8 steps for foreign brands to leverage Chinese trade fairs and exhibitions

Chinese trade fairs and expositions

Chinese trade fairs and exhibitions are the most valuable link for foreign brands to expand their network. Many foreign brands in China must rely on local forces to be successful, cooperating with Chinese companies. On the other hands, Chinese trade fairs and exhibitions are an excellent opportunity for domestic companies to “benchmark” with the world’s first-class […]

Guerlain in China: Perfume market strategies from 1993 to today

Guerlain

French premier luxury brand Guerlain under the LVMH group is one of the most successful foreign brands who has built a wide presence in the cosmetics market in China, particularly skincare, make-up, and perfume. Over the years, it has learned to adjust its marketing strategies – particularly those involving its products, engaging campaigns, and consumer […]

China’s ‘Common Prosperity’ initiative and its potential economic impacts explained

China’s Common Prosperity’

In early 2021, Chinese President Xi Jinping made a speech emphasizing the importance of ‘Common Prosperity’, setting this concept as a tone in policy making for the next few years. As a policy-guided and increasingly modernized country, China’s ‘Common Prosperity’ campaign gathers momentum and impacts all aspects of society almost instantly. What’s China’s ‘Common Prosperity’ […]

China travel retail market report

Travel retail in China

Now is the prime time to start your travel retail market strategy, and this report shows why. The new duty-free policies boost domestic travel retail shopping in China, including a cancellation of the 8K RMB / person spending limit for each item. Sales of Duty-Free goods in Hainan increased 103% YoY in 2020. Lastly, Brick […]

Cultural Opinion Leaders (COLs): The future of China’s KOL economy

COLs

As Li Jiaqi and Viya win the titles “king” and “queen” of this year’s Singles’ Day and fashion brands keep on collaborating with the same handful of Key Opinion Leaders (KOLs), China’s KOL economy is in flux. Gen-Z consumers looking for more authentic and deeper tastemakers are the main driver of change. KOLs’ standardized format […]

Unraveling Unilever’s marketing strategy in China

Unilever’s marketing strategy in China

During 2021’s investor presentation about Unilever’s business in China, the Executive Vice President, Rohit Jawa, and the Head of Investor Relations, Richard Williams, depicted winning China as a priority for the British-Dutch Group. Despite the frequent ups and downs, Unilever’s marketing strategy in China proves the company’s long-term commitment to engage with local consumers. In […]

Checking the health of online clothing rental services in China

online clothing rental services in China

According to a report jointly released by Bain & Co. and the TMall Luxury Division, mainland China accounted for 20% of the world’s luxury industry last year and it is going to become the largest luxury market by 2025. Unlike the in the past, nowadays Chinese consumers’ reluctance to purchase pre-owned luxury clothing is gradually […]

Everything you need to know about crowdfunding in China

crowdfunding in China

Crowdfunding in China started to develop relatively late compared to the global market: the market size peaked in 2016 with 48,467 successful campaigns in that year. Chinese crowdfunding models include investment-based, non-investment based and integrated crowdfunding. The investment-based crowdfunding model includes equity-based and property-based crowdfunding. Non-investment-based crowdfunding model includes reward-based and donation-based crowdfunding. How crowdfunding […]

Cider’s marketing strategy: what you should know about the most promising Shein wannabe

Cider’s marketing strategy

Shein, one of the most valuable startups and the fastest-growing e-commerce company in the world, has paved the way to a new way of conceiving fast fashion that has been labeled as “real-time fashion,” thus causing the mushrooming of low-cost cross-border e-commerce platforms attempting to emulate the great success of the Nanjing-based company. So far, […]