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How young consumers and low-tier cities are shaping China’s jewelry market

china's jewelry market

China’s jewelry market is undergoing a significant transformation as younger consumers and low-tier cities are emerging as key drivers of growth. Millennials and Gen-Zs are reshaping the local jewelry market by showing a strong preference for gold jewelry over traditional silver and diamond options. This shift in consumer behavior has prompted established jewelry brands to […]

How health-conscious consumers are transforming the Chinese beverage market

The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]

Lego in China: conquering the toy market one block at a time

With almost 300 million kids under the age of 18 in 2023, the Chinese toy market is extremely profitable, and reached a revenue of more than 18.9 billion USD in 2022. Lego is among the major players in this sector, holding over 43% of the market share in the construction toy category as of 2021. […]

Perfect Diary: a once-thriving cosmetics brand’s decline and lessons learned

Perfect Diary, a cosmetic brand originating from China, achieved early success in its global expansion efforts. The brand’s initial popularity in China was fueled by effective marketing strategies, including KOL (Key Opinion Leader) marketing, co-branding, and private traffic pools. However, despite its standing as a leading makeup brand in China, Perfect Diary’s success has waned […]

How POP MART leveraged co-branding to dominate China’s blind box toys market

POP MART (泡泡玛特) is a popular cultural entertainment brand in China that specializes in selling blind boxes. Founded in 2010, the company has become a leader in the designer toy market in China. In the first half of 2022, the company’s revenue was 2.4 billion RMB (349 million USD), up 33.1% year on year. Although […]

Baidu SEO. Hint: it’s not like Google

Baidu is the top search engine in China, but it cannot be considered the ‘the Google of China.’ Hence, Google SEO strategies will not work the same. SEO, or Search Engine Optimization, refers to “a set of practices designed to improve the appearance and positioning of web pages in organic search results.” China has become […]

Growing demand for dairy products boosts the Chinese milk market

Chinese-milk-market cover image

In recent years, the Chinese milk market has experienced continuous growth in sales. Consumers are increasingly more aware of the nutritional benefits of dairy products and are more willing to buy milk, especially healthier options with high protein, calcium, and vitamin B content. In China’s competitive market, it can be a challenge for new brands […]

10 mistakes Chinese brands make when going overseas

Chinese companies expanding abroad

As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies. Download […]

Lululemon in China: not just a brand, but a lifestyle

Lululemon in China

Lululemon is a Canadian company founded in Vancouver in 1998. They started off as a small design studio of yoga clothing, but then gradually expanded to other sportswear sectors and are now a well-established company, that counts 600 stores in 17 different countries. As of 2021, North America is their largest market, representing 85% of […]

Brand localization in China: helping brands enter the Chinese market successfully

Brand localization in China

The three most frequent strategies used by brands to enter new markets are standardization, localization and glocalization, and there are some subtle differences between the three. Understanding them can better help the brand to resonate with customers around the globe. Standardization focused on making products, services, and processes consistent across regions; whilst localization adapts its […]

Extreme Makeover office edition: Chinese offices will get a new look after COVID-19

Chinese offices

To smoothly transition from working from home toward working at the Chinese offices, companies need to understand the expectations and needs of their employees to improve work efficiency and, therefore, firm profitability. Chinese people’s behaviour and mind have significantly changed after three years fighting against COVID-19.  Since 2019, with the outbreak of the global pandemic, working […]