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[Podcast] China paradigm #23: How tech companies can engage consumers in China

China business podcast - China paradigm episode 23

China Paradigm interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully […]

[Podcast] China paradigm #22: How to run an international creative agency in China

China paradigm - Louis Houdart

China Paradigm interviews Louis Houdart, group CEO and founder of Creative Capital. In this episode, we learn how to put a soul into a brand, what is the difference between a brand and a retailer, how to attract Chinese clients, Louis elaborates on the examples of Zara, Louis Vuitton, and InnisFree to describe what makes […]

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback

sneakers fashion

The sneaker market in China On the 1st April 2019, a CONVERSE store in Jining, Shandong province, released an announcement and has triggered lots of criticisms among Chinese consumers. In the announcement, the retailer published the put-on-sale date as well as the requirements for purchasing the CONVERSE Chuck 70 High Top: consumers need to wait […]

Sanitary pads, tampons: everything you need to know about the feminine hygiene market in China

Feminine hygiene in China

The market for feminine hygiene in China is difficult to understand. Between the open-mindedness of younger consumers and the old beliefs of older women, preferences differ. In 2017, China’s female population was 679 million. This leaves many opportunities for feminine hygiene brands. However, the obstacles are numerous. Daxue Consulting gives an overview of the obstacles […]

How can international brands successfully use Live-Stream Shopping to advertise in China?

Online broadcast

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]

Localizing international swimwear for Chinese consumers’ preferences

Swimwear brands entering the Chinese market

The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable income that accompanies the ongoing Chinese economic boom. […]

New retail in China: Redesigning the consumer journey

Unbounded Retail

Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]

Beverage market research: Mineral water industry in China

Mineral water industry in China

Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the […]

How the Chinese Instant Food Market is changing | Daxue Consulting

Instant noodles consumption in China

Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals.  Therefore, because of the large population base, China is the largest instant food market […]