Luxury goods market in China
Luxury goods market in China: Optimistic Prospects? The potential of luxury goods market in China It is predicted that China will account for about 20%, and ¥180 billion luxury sales in the world in the year of 2011. Even during the global recession, sales of luxury goods in China mainland increased by 16%, reaching nearly […]
Fashion industry in Beijing
Within the next five years, China is expected to become the largest fashion market in the world. This huge change in market distribution is going to change fashion codes and habits. Daxue Consulting is forecasting China’s luxury market to reach up to $27 billion this year; nearly tripling its size in 6 years. This expansion […]
Sensory analysis in China
It is easy for a market researcher to define if consumers like a product or do not like it. However, it is quite difficult to understand why. This is probably because while most people accept or reject a product based on its sensory characteristics, they fail to distinguish one sensory characteristic from the others or […]
Target Chinese Consumers
8 Tips to… Target Chinese Consumers Chinese is the fastest growing consumer market in the world. China’s forecasts show a growth rate for consumer spending of 7.7% for the next ten years. Thus, there is a large number of potential markets in China for both Chinese and foreign companies to capture. Many companies have recognized […]
Sport industry in China: Tennis in China
Sport industry in China: Tennis in China The Sport industry in China has more and more potential for potential investors as the growing Chinese middle class is generally eager for more sport news and programs. This article discussed what has been the impact of Li Na’s success to the Sport industry in China. Sport industry […]
Local coffee brands in China
LOCAL COFFEE BRANDS IN CHINA Overview of the coffee market in China According to data from China Coffee Association Beijing, the coffee consumption growth is increasing at an annual rate of 15 percent. Even if the population individuals drink an average of 5 cups of coffee per year, compared to the world’s average of 240 […]
Forecast China Market
Forecast China Market Mapping China’s middle class China’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions Chinese into eager consumers of everything from luxury bags to cars. The explosive growth of China’s emerging middle class has brought sweeping economic change and social transformation—and it’s not over yet. Driven […]
Customer satisfaction survey in China
Customer satisfaction survey in China Why you need Customer research in China China has the largest single potential consumer market in the world and the forecast of its economic growth rate remains strong in the next two decades. Therefore, China is one of the most popular markets for different international companies, and this means the […]
Consumer insights : consumption habits in China
Consumer insights : consumption habits in China [More consumer research in China] Rapidly shrinking in recent years Chinese economy allows more people to achieve middle class level of income. As a result, it gradually changes consumption habits of Chinese consumers, who become more aware of food quality standards. In recent years, consumption habits in China […]
Matthieu David about Senior Market in China – Daxue Consulting
Matthieu David Experton, founder and CEO of Daxue Market research China, talks about the Senior Market in China for Thoughtful China. How to reach the China’s silver generation ? Our report on Silver Economy in China: Silver economy in china by Daxue consulting de Daxue Consulting
Market analysis of the Chinese perfume market
Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market. Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]
Market research China: corporate training outsourcing in Shanghai
Market research China: corporate training outsourcing in Shanghai The market research has been conducted to give a rough estimation of the market size of corporate training in Shanghai for SOEs (State Owned Enterprises). Such “corporate training” refers to those can be outsourced by enterprises to training outsourcing companies. What is corporate training outsourcing? Corporate training […]