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Market research: Tennis in China

A General Landscape of Tennis Development According to a market research on audience rating, following football and basketball, Tennis has steadily become the third most popular sport for Chinese spectators to watch on television. Let’s look at the numbers: 30, 000 established tennis courts and a roughly estimated 14 million tennis professionals and enthusiasts are in […]

China market entry: Foreign companies in Shanxi province

Foreign investment in Shanxi was rising steadily. There were altogether 85 newly approved foreign invested projects in 2005, among which there were 35 joint investment projects, 21 cooperative projects, 28 projects fully invested by foreigners and 1 project with foreign owned stock. The total foreign investment in Shanxi was US$2.44 billion, among which the foreign […]

Beijing Tourism Market Analysis-Industry trends

Online travelling Even though information technology has developed dramatically in the past several years, it has not been used widely in tourism and related industries when comparing with other industries in Beijing. But this situation has changed a lot recently. E-commerce has penetrated deeply in tourism industry nowadays. Popularity of online reservation Nowadays, more and […]

Market analysis: Chinese middle class

Background: 300 million People In China, the middle class is defined as households mainly concentrated in major cities, engaged in decent jobs with good educational background and professional qualifications. They typically earn an annual income of more than 60,000 RMB, own at least one house and one private car, and enjoy an above average to average consumption level. According to statistics,  there are over 300 million people in China that are qualified to be considered part of this above-defined middle-class. This demographic covers about 25% of the Chinese population – as large as the entire population of the United States. The number is predicted to reach 700 million within the next […]

Cars of Bentley in China, a Market Analysis

Cars of Bentley in China, a Market Analysis See more about luxury cars in China : here Bentley motors was founded by W.O. Bentley in 1919 when the first Bentley engine burst into life at new street mews, London. Then W.O’s company went from strength to strength through the 1920s, with an evolving series of […]

Market analysis: Fonterra’s dangerous chemical contamination crises

According to the announcement made by Ministry for Primary Industries, the world’s biggest exporter of dairy products and employer of 10,500 farmers, Fonterra Cooperative Group Ltd., was caught producing milk with a low level of dicyandiamide in a recent inspection. Dicyandiamide is a dangerous chemical substance which is applied to pastures by farmers to diminish […]

Market analysis: Paris Baguette in China

Background of Paris Baguette Paris Baguette is the top baking brand of Korea’s oldest food company, SPC Group, South Korea. The company currently has over 1500 stores throughout South Korea, the United States ( Los Angeles, New York), China (Shanghai, Beijing, Tianjin). Paris Baguette is mainly engaged in making authentic French bread, fresh sandwiches, delicious […]

Market analysis: Aramis in China

Aramis was set up in 1964 by the Estee Lauder Companies. It is a pioneer in high end personal care, skin care and perfumes, particularly for males. In 1984, gaining its inspiration from Italy, it launched a new fragrance called Tuscany. It has the smells of lavender, lemon, amber and leather and became one of […]

Market analysis: Alcoholic beverages in mid-China

Trends The consumption of alcohol drinks in mid-China grew steadily and rapidly during 2011. Due to China’s new drunk-driving regulations, there have been adjustments in the local alcohol market. Due to growing health concerns in China, more and more consumers are choosing drinks with a low alcohol content. Generally speaking, the local market in mid-China behaves […]

Market analysis: Avon in China

In 1886, David McConnell founded the California Perfume Company. In 1939, due to his admiration for William Shakespeare, he renamed the company Avon, named after a river in Shakespeare’s hometown. For more than a hundred years, Avon has maintained its core company values: trust, respect, humility and high standard. Now, Avon is headquartered in New […]

Market analysis: Pfizer in China

Pfizer: the American Giant Pfizer was found in 1849 in the United States. In its early development stages, it mainly produced chemical products and pharmaceutical products. The American Civil War in 1861 gave Pfizer a market opportunity to grow: the ongoing war increased the demand for medicine and Pfizer was a big supplier for the […]

China baby market

Since single-child policy was carried out in China, Chinese parents have come to put all their heart on their only-child so that they always spare no effort to let him enjoy a good life quality. Similarly, they would prefer to suffer living without brand to save money for buying goods with excellent reputation to ensure quality […]