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The future of sustainable fashion in China

Sustainable fashion in China cover image

Though currently niche, one area of China’s fashion industry that is projected to grow is sustainable fashion. Sustainability awareness is not only rising, as we found in our 2022 Green Guilt report, but there are many other hidden motivators driving sustainable fashion in China. In this report, we use social listening to uncover what Chinese […]

“Why leftover blind boxes are trending?”: Trending hashtag on Chinese social media

leftover blind box

Recently, a new trend of purchasing discounted unsold food in blind boxes, known as “leftover blind boxes (剩菜盲盒)” has taken off in China’s first-tier and new first-tier cities, particularly amongst young people. Consumers can enjoy 1/3 or even 1/4 of the regular price of a variety of food items such as sushi, coffee and bread […]

Plant-based milk in China: is the future of milk vegan?

Plant-based milk in China

Plant-based milk in China has gained increasing popularity as an alternative to traditional dairy milk. Driven by various factors including increasing health consciousness, environmental concerns, and lactose intolerance among consumers, this trend is expected to grow even more, opening unique opportunities for new brands in the Chinese market. Increasing demand of milk substitutes, with soy […]

China’s chemical industry: charting a greener path towards sustainability

china's chemical industry

China is the world’s largest producer and consumer of chemical products with a substantial international influence. China’s chemical industry is one of the world’s fastest-growing chemical industries in terms of revenue since 2011. The industry is essential to China’s overall economic development and has seen substantial growth and modernization over the past few decades. As […]

South Korea’s flagship stores: Going beyond retail and creating brand impact

Flagship stores in South Korea

South Korea, recognized as the birthplace of K-pop and Hallyu (한류), also boasts a vibrant and bustling shopping scene with fierce competition. To establish a strong presence, brands are launching flagship stores (플래그십 스토어), the primary and prestigious retail shops that embody the brand’s image, values, and products. These stores play a vital role in […]

China’s outbound M&A trends: exploring the impact of COVID-19, regulatory reviews, and shifting investment preferences

The China Mergers & Acquisition (M&A) market has undergone significant changes in recent years, particularly in outbound deals. Despite a slump in China’s outbound M&A transactions in 2022, Asia remains a popular destination. However, continued tensions between the U.S. and China in combination with the hurdles presented by national security reviews continue to pose challenges […]

How young Chinese consumers are finding themselves

How Young Chinese Consumers are finding themselves

We analyzed the overarching trends of young Chinese consumer’s ambitions. To go beyond consumer trends and expose societal trends, we uncovered the correlations in consumer habits, social listening, in-depth interviews, and successful brand strategies. In this report we define young consumers as Chinese millennials and Gen-Z, or in Chinese terminology, the 90后 (those born after […]

China’s EV brands: Leading the electric mobility revolution with technological innovation and a consumer-centric approach

china's ev brands

Electric Vehicles (EVs) are automobiles that are powered either entirely or mostly by electricity. EVs are particularly environmentally friendly since they consume little to no fossil fuels (gasoline or diesel), resulting in significantly reduced emissions. Moreover, EVs have fewer moving components, leading to lower maintenance requirements and low operating expenses. In China, over 94 brands […]

Comparing South Korea’s Hallyu and China’s Guochao

Guochao and Hallyu

In today’s globalized world, the influence of culture and trends from different countries has become increasingly prominent. Two noteworthy phenomena, Guochao in China and Hallyu from South Korea, have influenced consumption choices of luxury, food and beverages, fragrances, and many other goods and services. Recognizing the potential of these movements, many brands have actively embraced […]