Charting the course: Chinese shoppers’ rising tide to Hainan’s duty-free shores
As pandemic restrictions have come to an end, China’s affluent shoppers have started to return to traveling abroad and resume their luxury purchases. Domestically, Chinese shoppers are heading to Hainan for duty-free luxury shopping sessions. A report from Global Blue in 2023 revealed a strong sense of optimism among Chinese luxury travelers, with 90% of […]
“The surging demand for private pet care services during the Spring Festival”: Trending hashtag on Chinese social media
As pet ownership continues to rise, the pet consumption market in China has experienced significant growth, reaching a scale of RMB 311.7 billion in 2022, marking an 85% increase compared to 2018. According to JD.com’s August 2023 report on the latest trends in China’s pet industry, over 70% of consumers purchasing pet-related products on JD Supermarket are individuals […]
The growing strength of global and local brands: What is driving China’s eye makeup market
Chinese beauty standards are constantly evolving, driving shifts in makeup trends that resonate with evolving tastes. Women are increasingly embracing and showcasing their unique beauty, propelling the continuous expansion of the beauty market. Forecasts suggest that the market size of China’s cosmetics industry in 2022 stood at approximately RMB 393.6 billion, with an anticipated growth […]
Mascots in China: the Cultural Phenomenon Shaping Market, Screens and Hearts
In the bustling digital age, mascots in China have emerged as powerful cultural symbols, transcending mere marketing tools to become pervasive influencers in shaping both screens and hearts. From the quirky expressions of Loopy to the enduring appeal of the QQ penguin, these iconic figures not only captivate audiences but also serve as conduits of […]
China’s musical instruments market soars, fusing tradition with digital preservation
In recent years, the musical instrument market in China has experienced steady growth. As of 2023, the country had the biggest market worldwide, followed by India and the US, and reached a revenue of USD 9.2 billion (RMB 66 billion) in the same year, recording an 8% growth year-on-year. Almost half of the market’s revenue […]
Safety first: tech gadgets for kids in China – from smartwatches to nightlights
In the ever-evolving realm of technology, the impact of tech gadgets on kids in China is becoming more noticeable. From the widespread adoption of smartwatches designed with safety features to the emergence of educational smartphones and interactive nightlights, children’s tech gadgets have evolved, shaping the digital experiences of the youth in the country. Download our […]
Mastering WeChat Advertising: Insights into Ad Varieties, Costs, and Winning Tactics in China
WeChat, launched by Tencent in 2011, has evolved into an indispensable tool in China, merging messaging, social media, and mobile payments into one platform. With over 1.42 billion monthly active users, it’s a daily necessity for a myriad of tasks from communication to commerce, capturing a significant portion of China’s digital space. Download our China […]
Decathlon in Korea: varied offerings, strategic store locations, and affordability
Decathlon is a French sporting goods retailer that has found success not only in its home country but also internationally, including in China. It entered Korea’s athleisure market by opening their first 7,800 square meter store in September 2018. It opened their store in Seongdo, a sports city west of Seoul known for its numerous […]
Sparkling shift: China’s diamond market evolution and the rise of lab-grown gems
China’s diamond market has been the world’s second-largest for over a decade. According to Statista, the Chinese diamond jewelry market was valued at approximately USD 8.8 billion in 2022. This article aims to explore the dynamic landscape of China’s jewelry market, specifically emphasizing the shifting trends within the diamond sector. Download our China luxury market report Driving […]
Luxury Co-Branding in China: High-End Brands Take Collaborations to the Next Level
In China, luxury co-branding is not just a trend; it’s an innovation powerhouse that is reshaping the market with unexpected and often surprising partnerships. Far beyond conventional alliances, these collaborations bring together brands from dramatically different sectors – from local food and beverage giants to fashion brands (like the collaboration between Fendi and HEYTEA), and […]
China’s virtual influencers now endorse brands and livestream e-commerce
Due to the growing demand for entertainment and the rapid development of technologies like artificial intelligence (AI), China’s virtual influencer industry is experiencing exponential growth. According to iiMedia, in 2022, China’s virtual influencer industry was valued at RMB 186.61 billion overall, with a core market size of RMB 12.08 billion. Projections indicate that by 2025, […]
Winter sports brands in China’s post-winter olympics era
Although the curtain has closed on the Winter Olympics era in China, the winter sports market continues to flourish. A fierce competition has emerged between domestic and foreign winter sports brands in the post-Winter Olympics era. This rivalry highlights the crucial role of effective marketing strategies in captivating consumer attention and fostering brand success within […]