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Biotech beauty in China: global alliances are reshaping the future of cosmetics

biotech beauty in china

By 2024, China’s beauty & personal care market is expected to yield a revenue of RMB 499.7 billion with a projected annual growth rate of 4.84% (CAGR 2024-2028). The driving forces behind this growth primarily stem from the cosmetics and skincare segments. Driven by Chinese consumers’ higher expectations for effective but safe and sustainable cosmetics […]

Amorepacific: The beloved beauty icon and chaebol in Korea

Amorepacific

With an annual sales revenue of USD 3.36 billion in 2022, Amorepacific in Korea is one of the top cosmetics companies in the country. Known for its diverse brands in beauty and skincare brands, Amorepacific has played a significant role in shaping the beauty landscape in South Korea. Fueled by a commitment to high-quality products […]

Embedded marketing in South Korea: Targeted brand exposure through storytelling

Embedded marketing in South Korea

With the increasing influence of Korean content globally, product placement (PPL), or embedded marketing in South Korea, has gained significance. This advertising strategy involves subtly featuring branded goods and services in dramas, movies, and TV shows. Read our Korea’s MZ Generation report Korean dramas, in particular, are known for seamlessly integrating numerous product placements, although […]

Tim Hortons in South Korea: A budget coffee brand going premium

Tim Hortons in South Korea

Tim Hortons’ entry into South Korea has made headlines, as the iconic Canadian coffee chain has opened two locations in the upscale Gangnam district. Tim Hortons, a budget-friendly Canadian coffee chain, is well-known for its affordable coffee and extensive menu range. Some of its classic menu items include its Original Blend Coffee, “Double-Double” coffees (consisting […]

Costco in South Korea: balancing success and controversies

Costco in South Korea

The U.S. membership-only warehouse retailer Costco entered South Korea in 1994, under the name “Price Club”. “Price Club”, now Costco, introduced a membership-based warehouse club to the South Korean market through a strategic partnership with Shinsegae. In 1997 during the Asian Financial Crisis, Shinsegae had to close its warehouse location and transfer shares to Price Costco […]

Affluent Chinese moving to the Middle East: Luxury living, investments, and education for Chinese elite

affluent Chinese moving to the middle east

The Middle East, particularly the Gulf region, stands out for its opulent lifestyle, extravagant architecture, and high-end attractions. Notably, the United Arab Emirates (UAE), with cities like Dubai and Abu Dhabi, is a beacon of luxury, boasting upscale developments, lavish hotels, premium shopping malls, and extravagant entertainment options. The region’s allure extends to affluent Chinese […]

HEYTEA’s path to buzz in China and beyond through digital marketing and co-branding

Heytea

Established in Guangdong in 2012, HEYTEA (喜茶) is a new-style tea drink brand that blends traditional Chinese tea culture with modern aesthetics, acclaimed for inventive teas and chic outlets. As of May 2023, it boasts 241 stores across China, concentrating on first and second-tier cities in the East and South. Moreover, the brand’s international growth is noteworthy, […]

“Meaning out” through eco-friendly consumption in South Korea

eco-friendly consumption in South Korea

Eco-friendly consumption in South Korea goes beyond addressing global warming or preserving the environment; it involves consumers expressing their values through their choices. This shift has led to a substantial increase in eco-friendly consumption, soaring from USD 1.15 billion in 2001 to 22.98 billion in 2020. Read our Korea’s MZ Generation report Koreans are increasingly […]