Step forward: Three compelling shoes collaborations in China in 2023
Amidst the ever-evolving fashion landscape in China, 2023 unveiled compelling brand co-branding initiatives marked by style and innovation. These partnerships not only mirror the preferences of Chinese consumers but also showcase how brands integrate culture, cutting-edge designs, and experiences to cater to the evolving tastes within China’s sneakers market. This article will delve into the […]
Louis Vuitton in South Korea: Where luxury meets K-culture
Louis Vuitton is a renowned French luxury fashion and leather goods brand, established in 1854 by fashion designer and skilled craftsman Louis Vuitton. The company initially gained recognition for crafting high-quality flat-topped trunks, which were innovative and set new standards in luggage design. In 1991, Louis Vuitton entered the South Korean market with its inaugural […]
Under Armour’s strategic fusion of fitness and community in China
In 2011, Under Armour (UA) marked its official entry into the Chinese market by establishing its first store in Shanghai. Since then, the US sportswear brand has experienced significant growth, currently boasting 836 stores across China, with a presence in 34 provinces and regions. As of the second fiscal quarter of 2023, the Asia-Pacific region, […]
South Korea’s pet industry: from companion animals to family members
With approximately 25.4% of South Korean households raising pets in 2022, the pet industry reached USD 2.8 billion in 2021 and is expected to further grow. The government has also announced to invest in different pet related sectors. It aims to expand South Korea’s pet industry to USD 11.5 billion by 2027. In addition, a […]
“Why young people choose to cut ties with their relatives?”: Trending hashtag on Chinese social media
In recent years, the term “cutting off family ties (断亲)” became a buzzword on Chinese social media primarily due to various stressors, including the economic downturn and heightened social isolation for a prolonged pandemic. Due to a recent incident surrounding a severely depressed Chinese girl who a doctor advised to break off all contact with […]
Christmas in Korea: Resembles the West’s Valentine’s Day more than Christmas
Christmas in Korea is one of the major holidays of the year, although it’s not celebrated as widely as it is in many Western countries. It is observed as a public holiday, with Christmas trees, cakes, and carols adorning many places. Christians make up about one-fifth of Korea’s population, and while many celebrate Christmas at […]
Peking Duck Burgers: The rise of Tastien and China’s local fast-food industry
The fast-food market size in China was worth RMB 1.3 trillion in 2022 and is expected to reach RMB 1.8 trillion in 2025. This growth can be attributed to urbanization, rising disposable incomes, and increasingly busy lifestyles. Young adults aged 25 to 34, making up 44% of fast-food consumers, find fast food a convenient choice […]
South Korea’s travel industry: Exploring novel experiences such as farming and workcations
South Korea’s travel industry has witnessed a significant shift as more locals opt for domestic travel. South Koreans are favoring lesser-known destinations over traditional tourist spots, reshaping travel preferences and offering the local tourism sector opportunities to promote hidden gems and unique experiences. Read our Korea’s consumer trends report Travel themes: Unveiling travel experiences in […]
Generative AI in China applied: from virtual doctors to game realms
Chinese firms are racing in a competitive frenzy to harness the potential of generative artificial intelligence (AI), a realm thrust into the limelight by models like ChatGPT. With a projected market size of RMB 38.8 billion in 2023 and an anticipated annual growth rate of 27.32% between 2023 and 2030, generative AI in China is […]
South Korea’s rapidly aging population: The emergence of “active elders” and their consumption habits
In South Korea’s aging population, people have started to pay more attention to the consumption habits of the elderly. Industries ranging from healthcare, leisure, retail, and technology are being influenced by the emergence of “active” seniors. Analyzing the elderly consumption habits not only provides valuable insights into the nation’s shifting market dynamics but also unveils […]
Green giants in action: Pioneering ESG practices in China
In the past few years, there has been an increasing number of Chinese A-share companies choosing to voluntarily disclose Environmental, Social and Governance (ESG) information. These changes are mainly motivated by the heightened expectations of both customers and investors. Leading the change in ESG practices in China, Alibaba, Ping An, and A Living Smart City […]
South Korea’s gaming industry surpasses K-pop in global content exports
South Korea ranks as the fourth largest gaming market in the world. With a market size of USD 16.3 billion in 2021, it is behind the United States, China, and Japan. Games have become an important export sector for the country. They made up almost 70% of the total contents exported, including K-pop music, movies, […]