Private Traffic in China: Own your customer traffic
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]
The Luxury Watch market in China: Status, sophistication and counterfeiting
Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]
How brand independence can maximize profits | workshop in Shanghai
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]
Comparison of market research in China vs the West: what you may not know about market research in China
The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry. Market […]
Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting
It is undeniable that blockchain is an ingenious invention—the brainchild of an individual or collective of tech-savvies known by the pseudonym of Satoshi Nakamoto. However, since its first public use in 2009, Blockchain has evolved into something much more large than what its creator/s could have ever dreamed of. Not only has this technology gained […]
The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
Chinese online sports media platforms: How does Tencent engage sports fans in China? | Daxue Consulting
Chinese online sports media platforms The Chinese online sports market In 2014, the State Council of China issued the No. 46 document Comments Relevant to Accelerate the Development and Consumption of Sports Industry. The Chinese government stated that sports industry would be lifted as a part of a national strategy; and by 2025, the total […]
The Programmatic Advertising Ecosystem in China
What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]
The AI landscape in China: Segmentation of the top AI companies on the market
Artificial intelligence is the driving force of our current global technological transformation. The artificial intelligence industry in China is impacting both the economy and daily lives of Chinese people and is widely used across many industries. According to the 2019 China New Generation Artificial Intelligence Development Report, the AI landscape in China consists of more […]
Martial arts in China: an old market driven by new opportunities | Daxue Consulting
Martial arts in China have been practiced for thousands of years. Today, with Consumers’ newfound leisure spending, their practice is at the highest in its history. Given China’s rapid evolution in all sectors, we investigated the many new dynamics reshaping this rather traditional market. A booming market – factors for the success of martial arts in […]
China negative list: Is your company qualified to run a business in China? | Daxue Consulting
MOFCOM negative list and NDRC negative list: What do all these abbreviations mean? The negative list of Ministry of Commerce of the PRC or National development and reform commission negative list is a summary of three kinds of lists that are included in the foreign investment law of China. They are denoted as the MOFCOM […]
China’s food and beverage market: Perceptions of Food imports into China | Daxue Consulting
There is a growing demand for overseas food brands in China Food imports into China exceed 60 billion dollars. In 2017, China imported 61.65 billion dollars worth of food, indicating a rise of 11.1% compared to 2016. The biggest Chinese imports were meat, dairy, and seafood. The meat was valued at 9.5 billion dollars with […]