Personal data is under-supplied for small companies in China
Personal data is becoming a new valuable resource in the 21st century that touches all aspects of society. Personal data can be divided into three categories: identity data, network data, and behavioral data. Identity data includes basic information of a person, such as a name, gender, mobile phone number, and identity card number, which are […]
Underwear market in China: call to action for foreign brands
In this episode, Matthieu David, who is a president and founder of Daxue Consulting, gives us a concentrated extract about the Chinese underwear market. The underwear market is growing at a stable pace in the Chinese market. During the past few years, the annual sales of underwear in China have exceeded 40 billion USD. What […]
Medical e-commerce in China: Get ready for the anticipated opportunity | Daxue Consulting
Medical e-commerce in China started in 2005 with the government’s permission of online pharmacy. After 13 years of rapid growth, the basic industrial structure of medical e-commerce is formed. Hundreds of online pharmacies and platforms are offering a variety of medicines and health products at a low price and a fast delivery service. However, the […]
How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting
Chinese skincare brand Pechoin (百雀羚bai que ling) has become a hot topic on Chinese social media with one so-called “long-pic-ad” (长图广告chang tu guang gao) and successfully turned its brand image around among Chinese young consumers. Not very long time ago, Pechoin was still considered outdated and not-cool. How does that happen and what is so […]
Cosmetics and personal care market in China: Making use of the digital landscape
China’s Skin Care market revenue will amount to around to US $28.7 billion in 2020. According to Statista, it is expected to grow annually by 8.9% (CAGR 2020-2023) and the Cosmetics market revenue amounts to US$19.2 billion in 2020 and is expected to grow annually by 11.0% (CAGR 2020-2023). Combining skin care and cosmetics, the estimated […]
Daxue FAQ – Retail Wine in China
What kind of retail value does wine currently have in China? Currently, value for retail wine in China varies widely. A low or mid-ranged retail wine in the big cities like Beijing and Shanghai can go for anything between $2 to $15, or $100 or more for a good imported wine off the shelf. Is […]
Sport industry in China: Tennis in China
Sport industry in China: Tennis in China The Sport industry in China has more and more potential for potential investors as the growing Chinese middle class is generally eager for more sport news and programs. This article discussed what has been the impact of Li Na’s success to the Sport industry in China. Sport industry […]
Forecast China Market
Forecast China Market Mapping China’s middle class China’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions Chinese into eager consumers of everything from luxury bags to cars. The explosive growth of China’s emerging middle class has brought sweeping economic change and social transformation—and it’s not over yet. Driven […]
Market Study on Survey Monkey in China
Introduction Survey Monkey, founded in 1999, is a leading company providing web-based survey. Given its powerful online survey system, Survey Monkey has a friendly interface and attracts customers including all Fortune 100 companies and famous academic research institutions. People who want to launch a survey can easily build a questionnaire on Survey Monkey autonomously, then […]
Customer satisfaction survey in China
Customer satisfaction survey in China Why you need Customer research in China China has the largest single potential consumer market in the world and the forecast of its economic growth rate remains strong in the next two decades. Therefore, China is one of the most popular markets for different international companies, and this means the […]
Matthieu David about Senior Market in China – Daxue Consulting
Matthieu David Experton, founder and CEO of Daxue Market research China, talks about the Senior Market in China for Thoughtful China. How to reach the China’s silver generation ? Our report on Silver Economy in China: Silver economy in china by Daxue consulting de Daxue Consulting
Coca-Cola in China, development and competition with Pepsi
Marketing Strategy of Coca Cola in China Coca Cola, as the world’s largest beverage company, has a history of over 110 years. The brand opened its first bottling plant in China in 1927 in Tianjin and Shanghai. It continued its development in the Middle Kingdom until Shanghai became, by 1948, the first market, beside the […]