BYD’s electric dream: From humble beginning to a global EV powerhouse
BYD (Build Your Dreams) has become a prominent testament to China’s remarkable ascent within the global economy, placing the brand as a symbol of the country’s economic success story. BYD was founded in 2005, initially focusing on making rechargeable batteries for consumer electronics. However, BYD’s founder and CEO Wang Chuanfu’s had different aspirations. He envisioned […]
LEGO Education in China: a strong player in the STEAM education scene
Since its introduction to the Chinese market, LEGO Education has played a pivotal role in revolutionizing how students engage with STEAM (Science, Technology, Engineering, Arts, and Mathematics) concepts. Benefiting from the governmental endorsement of STEAM education, LEGO Education has made its way into classrooms. The company has opened learning centers, which have withstood the crackdown […]
The flourishing bread market in South Korea: Is bread the new staple food?
Rice has traditionally been a staple in Korean cuisine for centuries. However, in recent years, there has been a significant shift in consuming bread, reflecting changing dietary preferences and lifestyle trends. This shift has led to the emergence of a vibrant bread market in South Korea, alongside the rice market. Read our Korea’s MZ Generation […]
The burgeoning children’s economy: The rise of children’s activities in China
China’s birth rate continues to plummet, dropping to a mere 1.15 in 2021 and currently nearing 1.0, despite the 2016 abolishment of the single-child policy. Combined with the booming economy, the trend has a significant impact on child-rearing practices. With fewer children to invest in, parents are now channeling their growing disposable income towards a […]
Charting a course forward: Full Truck Alliance’s path to sustainability
In the pulsating heart of China’s ever-evolving logistics landscape, a titan, Full Truck Alliance (满帮集团) emerged in 2017, forged from the fusion of two formidable forces: Jiangsu Manyun Software Technology Co. (operating under the app brand Yunmanman, 运满满), Ltd. and Guiyang Huochebang Technology Co., Ltd (operating under the app brand Huochebang, 货车帮). As the largest […]
“First-generation internet-famous bubble tea stores are low-key shutting down”: Trending hashtag on Chinese social media
Once a national obsession among Chinese young people, traditional milk tea appears to be losing its appeal. In the 1st week of December, Weibo netizens were discussing that #first-generation internet-famous bubble tea stores are low-key shutting down# (初代网红奶茶店开始悄悄倒闭). This hashtag garnered over 180 million views within four days. One of China’s most popular milk tea brands, Yi […]
Quality and innovation are shaping the children’s furniture market in China
According to the “2021 China Children’s Furniture Market Research Report”, the Chinese children’s furniture market size was valued at RMB141.9 billion in 2020, with a compound annual growth rate (CAGR) of 8.5% over the past five years. The market is projected to maintain a steady CAGR of 6.8% in the forecast period, surpassing RMB180 billion […]
“What happened to the milk tea brands which were exposed on March 15th”: Trending hashtag on Chinese social media
While traditional milk tea in China has been losing its popularity among young people nationwide in the past few years, new-style tea brands appear to be gaining momentum. According to a newly released report on China’s new-style tea market by the China Chain Store & Franchise Association and Meituan, the market size of the new-style […]
“Do you have confidence in the future of Xiaomi’s automobile?”: Trending hashtag on Chinese social media
On March 28th, Xiaomi’s first EV under the brand Xiaomi Auto, Xiaomi SU7, was officially launched, with its standard version priced at RMB 215,900 and the most expensive version priced at RMB 299,900, amid much anticipation. According to Xiaomi’s founder, Lei Jun, Xiaomi Auto integrates the core advantages of Xiaomi as a technology company, particularly in intelligent technology, where it has more competitive advantages over traditional […]
Body cure first: the world of healthy food consumers in China
As dietary preferences continue to evolve globally, China is witnessing the emergence of various diet trends. Based on the Daxue Consulting survey, prominent diets in China include intermittent fasting (29.1%), organic diet (27.8%), and low-calorie diet (7.1%). Additionally, food tribes like keto, 211, and steak diets are gaining traction on social media platforms, boosted by […]
The buzz on boutique: coffee consumers in China are driving a surge in specialty cafes
Within the vibrant coffee culture of China lies a fascinating tapestry woven with diverse preferences, evolving trends, and distinctive consumer tribes. Embarking on an exploration of this dynamic landscape unveils the latest insights, trends, and taste preferences of coffee consumers in China. From the gradual ascent of coffee consumption to the emergence of distinct consumer […]
Gentle Monster: A local eyewear brand goes global with creative luxury experimentation
Established in 2011 by Hankook Kim, Gentle Monster has swiftly ascended as a South Korean brand acclaimed worldwide for its chic eyewear and groundbreaking designs. Featuring surreal, exclusive, and futuristic eyewear, the brand has garnered a diverse array of consumers both domestically and internationally. While originally crafted to cater to Asian facial features, its innovative […]