Exploring South Korea’s fragmented e-commerce platforms landscape
South Korea’s e-commerce landscape, expected to reach USD 160.4 billion by 2027, has firmly established itself as a robust platform facilitating transactions across diverse sectors and platforms. With the advancement of e-commerce and logistics infrastructure, delivery services have significantly improved in speed and efficiency. Notably, South Korea’s delivery and logistics companies rank seventh globally. Companies […]
Jewelry market in Korea: “good” jewelry is trendy, simple, and affordable
The jewelry market in Korea is a thriving and essential part of the fashion landscape. Whether for work or special events, jewelry is a must-have accessory, contributing to the country’s reputation for being home to one of the world’s largest jewelry markets. In 2023, the overall revenue in the Korean jewelry market reached an impressive […]
“Why do more and more people choose not to get married and have children?”: Trending hashtag on Chinese social media
Despite the various endeavors made to encourage population growth after the abandonment of the one-child policy in 2015, China had only 9.56 million births in 2022, marking a record low since 1950. With a fertility rate as low as 1.09 in 2022, it seems China has fallen into the “low-fertility trap,” a concept that suggests the challenges in increasing […]
Valentine’s Day in Korea: Celebrating love the Korean way
Valentine’s Day holds a significant place among the numerous romantic occasions celebrated in Korea. Although it falls on February 14th like in many other countries, it’s typically a day for women to give gifts to men, not the other way around. However, when it comes to celebrating, it’s a time for couples to come together […]
Bungee jump temperature drops boost the “warm economy”: Trending hashtag on Chinese social media
With the approaching winter solstice (冬至), the day that marks the arrival of winter in the twenty-four solar terms, temperatures have dropped drastically in China. In some northern regions, by over 20 degrees Celsius in one week, according to the National Meteorological Center. Download our report on Gen Z consumers But the cold weather is causing more […]
“Harbin, you’re going viral abroad”: Trending hashtag on Chinese social media
The International Ice and Snow Festival kicks off on January 5th in Harbin, the capital of Heilongjiang province in northeastern China. Consequently, the city has quickly become one of the most popular travel destinations in the country. Many tourists from southern provinces, humorously referred to by northeastern locals as “南方小土豆” (small potatoes from the south), […]
How Seollal shopping in South Korea is becoming more diversified
Seollal (설날) is one of the most important traditional celebrations in Korea. While it is still a family-centered holiday, it is slowly shifting away from family and diversifying into a day to celebrate with friends, romantic partners, and oneself. As a result, Seollal shopping consumption patterns, are changing, notably when it comes to gifting. Read […]
Rising dragons, rising prosperity (龙行龘龘): Chinese New Year marketing campaigns in 2024
Chinese New Year, or Spring Festival, holds profound cultural significance across China and among people of Chinese descent globally. This Lunar New Year celebration is steeped in tradition, featuring family reunions, feasts, and well-wishing for prosperity and happiness. Each year is associated with a specific animal sign, and in 2024, the Year of the Dragon […]
From local success to global player: ANTA’s strategic blend of tradition, innovation, and sustainability
ANTA(安踏), a prominent player in the Chinese sportswear market, has secured a notable position second only to Nike with revenue reaching RMB 29.6 billion in 2023. The sale is mainly from sports apparel and footwear segment. The company recorded a substantial revenue of RMB 11.1 billion from sports apparel sales, marking a notable increase from […]
Kid’s wear market in South Korea: Overcoming low fertility with premium choices and diverse styles
Despite the low fertility rate and the impact of the Covid-19 outbreak, the domestic kid’s wear market in South Korea has been on the decline since 2016. However, a positive shift has been observed since 2020, marked by an increased demand for premium kid’s wear products and a diversification of offerings within the children’s wear […]
Eyewear market in South Korea: where functionality meets fashion and experience
In the eyewear market in South Korea, functionality and fashion converge to meet the demands of the convenience-seeking and style-conscious MZ Generation. The market, steadily increasing since 2020 and valued at USD 2.48 billion in 2023. Contact lenses contributed with USD 0.34 billion in revenue. This is followed by eyewear frames at USD 0.95 billion, […]
Biotech beauty in China: global alliances are reshaping the future of cosmetics
By 2024, China’s beauty & personal care market is expected to yield a revenue of RMB 499.7 billion with a projected annual growth rate of 4.84% (CAGR 2024-2028). The driving forces behind this growth primarily stem from the cosmetics and skincare segments. Driven by Chinese consumers’ higher expectations for effective but safe and sustainable cosmetics […]