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Lemon8: From lifestyle sensation to social media struggles

lemon8 cover image

In April 2020, the Chinese tech giant Bytedance, owner of TikTok, launched an app which was supposed to give Instagram a run for its money: Lemon8. The app was firstly launched in Japan, then reached the US market 2 years later, in February 2022. It can be described as a lifestyle platform similar to the […]

An illustration of the complexity of the Chinese economy

Beijing Stock Exchange

As China rapidly becomes a world leader, the Western press has always tried to put the country’s economy in a bad light. This often involves highlighting the negative aspects of the Chinese economy. However, this vision generates a distorted perception of China’s real development. Besides, these opinion does not match with the reality of facts, […]

SEA’s seafood market: Home of 22% of the world’s fisheries

SEA seafood market

Southeast Asia (SEA) is a remarkably diverse region, home to eleven distinct countries. This expansive region extends approximately 4,000 miles from its northwest corner to the southeastern tip. Thus, it covered a vast territory of around 5,000,000 square miles which comprised both land and sea. Notably, an extensive portion, approximately 65.28% or 3,264,000 square miles, […]

How country-of-origin effect shapes Chinese consumers’ preferences and perceptions in the luxury industry

daxue-consulting-Country-of-origin-effect-title-image-1

While many industries are expanding globally, the origin of brands still matters. Brands from developed countries often have an advantage as they have a positive country-of-origin effect, which positively impacts consumers’ perception and purchase decisions. The 2022 Nation Brands Index measures countries’ global image, including the perceived attractiveness of their products. Through interviews with 60,000 […]

Chuseok unwrapped: A contemporary look at Korea’s Thanksgiving

Chuseok in Korea

Chuseok (추석), often known as Korea’s Thanksgiving, is one of the largest celebrations in South Korea. Families gather, express gratitude, and exchange gifts during this significant national holiday. While the festival occurs on the 15th day of the 8th lunar month annually, it is legally recognized as a three-day holiday, including a day before and […]

China’s yogurt market: a billion-dollar opportunity for brands

China's yogurt market

Despite most Chinese people’s lactose intolerance, consumption of yogurt in China is set to increase in the next years. As the demand for healthier choices continues to rise, the yogurt industry is undergoing significant innovation and transformation, presenting ample opportunities for brands to find themselves a spot in this expanding market segment. Download the full […]

Eco-chic and AI-savvy: How China’s interior design market redefines modern living

China's interior design market

In 2022, the global interior design market reached RMB 770 billion, with China contributing significantly at RMB 157 billion, accounting for approximately 20.4% of the global market. This growth has been accompanied by the emergence of market segmentation untapping new opportunities in China’s interior design market. Download our report on how young Chinese Consumers are […]

The evolving landscape of gift-giving in South Korea

Gift giving in South Korea

Gift-giving in South Korea helps build and maintain relationships. It is a common practice to exchange gifts during holidays, birthdays, anniversaries, home visits, and other occasions. This cultural tradition not only reflects the value placed on respect and reciprocity but also serves as a tangible expression of connections that are formed through the act of […]

Exploring alternatives: Moon Festival gifts beyond mooncakes

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The Moon Festival, also known as the Mid-Autumn Festival, is one of China’s most cherished traditions. Celebrated on the 15th day of the eighth month in the lunar calendar, it revolves around the legend of Chang’e, the Moon Goddess, and her companion, the Jade Rabbit. Families reunite to admire the full moon, exchange gifts, and […]