Florasis is conquering the Chinese beauty market with elegantly oriental products
The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]
Official guide to brand storytelling in China
Every brand has a story, and brands can narrate their story to engage with their audience. Through a narrative, an audience can become more sentimentally connected with a brand, which could in turn foster greater brand equity and loyalty. A strong brand storytelling in China goes beyond merely advertisement; brands that tell a story convey […]
Lesser known ride hailing platforms in the ride hailing market in China cause tight competition
The ride hailing market in China is increasingly competitive and price-driven. Although DiDi has long held the largest share, lesser known ride hailing platforms in China are emerging to challenge the company’s dominance. With Geely’s Caocao Chuxing (曹操出行), Tencent and Alibaba-backed T3 Chuxing (T3出行), JD.com-backed Dida Chuxing（嘀嗒出行）entering the local ride hailing market with lower prices, […]
Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]
Daxue Talks 89: Online strategies for fashion brands in the Chinese market
In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]
Daxue Talks transcript #88: The best platforms for fashion marketing in China
The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]
China Paradigm 120: Paving the way for bakeries to enter and grow in China
Bakeries in China Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre […]
The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year
CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors and eyes-catching elements to create a creative cosmetic brand full of vitality “Lifestyle”. Source: CHIOTURE, Brand logo The transformation of CHIOTURE From 2017 to 2018: […]
Market Tidbits transcript #4: Mobility market in China: services related to getting things from point A to B
Matthieu David: Hello everyone. Today, for this Market Tidbits, we are going to talk about the mobility market in China. Mobility is a big thing. We are seeing in the world Uber, but in China, we are seeing Didi and Didi won the battle over Uber in China, taking actually some shares worldwide and Uber sitting […]
Huawei’s market strategy during a really, really rough year
For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]
Chando: How this Chinese beauty brand continues to thrive in China’s rising beauty sector
Chando is a Chinese beauty brand founded in 2001 by the International Beauty Group Garan. Since then, it has been consistently considered as one of the top players in the domestic beauty market. During T-mall’s 2019 11/11 event, Chando was the top-performing domestic beauty brand with a 498 Million Yuan sales revenue. This is the fourth time Chando has […]
Tips for co-branding in China as a foreign brand
Co-branding strategies have been widely used and seem to work particularly well in the Chinese market. Over the past few years, many brands have successfully drawn traffic, boosted their sales and even rejuvenated their brand image in China through collaborating with other brands. Collaborations can come from completely different industries, such as the cooperation between […]