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J-beauty and K-beauty in China: Key players in Chinese cosmetics market

Jbeauty and Kbeauty in China

In the Chinese cosmetic’s market, there is strong influence from the neighboring countries Korea and Japan. Known as K-beauty and J-beauty, East Asian fashion from Korean and Japan has successfully penetrated China’s beauty industry, which is the second largest beauty industry in the world. According to Euromonitor, China’s beauty industry it is expected to be […]

China’s beauty quiz! | China Challenge

China quizz

Test your knowledge on our new exciting China’s beauty quiz and discover your score out of 10! Ready? Subscribe to our newsletter to keep yourself up-to-date on the Chinese market! [wysija_form id=”7″] For more information on beauty and cosmetics in China, you can either read our related articles: Cosmetics and personal care market in China: […]

Top beauty review platforms in China: How to sell cosmetics in China

beauty platforms in China

With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences […]

Government regulation of the cosmetics industry in China| Daxue Consulting

Cosmetic products include: Skincare products Shampoos and hair-care products Make-up products Products for children Sunscreen Anti-aging products Sports cosmetics Cosmeceuticals (products that combine cosmetic and pharmaceutical features, such as spot lightening cream, acne treatment lotion, and acne ointment.) The cosmetics industry in China in 2019 China has recently overtaken Japan to become the largest cosmetics […]

Open Innovation: Transforming your Business in China

Smart Shopping in China

Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting

mac and honor of kings

M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]

International brands are in demand on China’s prenatal care market | Daxue Consulting

prenatal care market in China

Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]

Perfumes in China – Scent of A Good Future

Daxue consulting-Perfumes in China-Perfume market in China

Perfumes in China are slowly being introduced across the entire country. The unique cultural roots attached to perfumes embodies a challenge to perfume developers and sales unpredictable. There’s a false perception that perfume is a new thing in China, but it’s based on a technicality; perfumes are a new thing, but fragrances aren’t. Rather than […]