Packaging design in China: how to attract Chinese consumers while packaging sustainably
China expects to import over 40 trillion US dollars of goods and services in the next 15 years, which means that a lot of foreign brands are capitalizing on this opportunity to enter the Chinese market. But with the growing pressure placed upon companies to create packages that attract consumers and differentiates them from competitors, […]
Focus on Bugatti and Luxury Cars in China
Focus on Bugatti and Luxury Cars in China To see more about luxury cars in China The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have lead the brand to be recognized as […]
China Focus on BVLGARI, Jewelry from France
BVLGARI, the world’s top jewelry brand from Italy, reflects strong classical style of Greece and Italy, with particular emphasis on the importance of colored gemstones in jewelry. BLVGARI considers that “color” is the essence of its design, which is an idea that can be traced back to the literary renaissance, when the jewelry stresses “free […]
China Focus on Adolfo Domínguez from Spain
Adolfo Domínguez is a company with a great tradition. The company’s beginnings date back to 1973. Everything started in a small tailoring workshop where gradually the brand started building its image and reputation. Then in the 1980s the slogan “Wrinkles are Beautiful,” the firm’s mark of identity and one of the most famous sayings to […]
Focus group: La Vache qui Rit in China
As the first cheese brand in the whole world, the most popular La Vache qui Rit was born in France, having a history of more than 90 years. Now the company is all over the world, with recognition and preference of consumers from over 100 countries and regions: Globally, there are over 10 million “La […]
Focus group: New Oriental in China
New Oriental New Oriental Education & Technology Group was established in Beijing on November 16, 1993. As a famous Chinese private educational institution, New Oriental Education & Technology Group has been listed on the New York stock exchange in the United States since 2006. Why will New Oriental succeed? First, it starts with the company’s management and staff. It has a hard-working and loyal team highlighted by members such as Qiang Wang, one of New Oriental’s co-founders. It also pays great attention to the talents of its employees as provides them with specialized training. The staff is very motivated compared […]