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Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out

survey on health perceptions in China

With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]

E-commerce is the most important channel in health food distribution in China

health food and vitamin distribution in China

The most important sales channels for health food distribution in China can be divided into different types of distributors. Supermarkets and hypermarkets Premium sales channels Warehouses and new concept shopping E-commerce Direct sales Supermarkets, hyper markets remain the most important and popular sales channels for the health food distribution in China. Super and hyper markets […]

The enzyme market in China partly driven by the boom of F&B and pharmaceuticals

the enzyme market in China

In recent years, the scale of global enzyme market has been gradually increasing. The value of the enzyme market in China reached 35 billion RMB in 2020, increased from 24 billion RMB in 2014. China’s enzyme market is growing with the global trend and gaining competitiveness in the international market. After 50 years’ development, China […]

China Paradigm 120: Paving the way for bakeries to enter and grow in China

bakeries in China

Bakeries in China Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre […]

How LELECHA broke into China’s milk tea market with two “dirty” products

Lelecha new-style tea brand in China

In 2017, the new-style “milk tea” exploded out of the blue into China’s tea market. In Shanghai, many internet-famous (wang hong 网红) milk tea brands, such as Hey Tea (喜茶) and LELECHA (乐乐茶), have become a big hit. The new LELECHA opening in Xintiandi (新天地) went viral on social media. The lineup was no less […]

Tips for co-branding in China as a foreign brand

Co-branding strategies in China for foreign brands

Co-branding strategies have been widely used and seem to work particularly well in the Chinese market. Over the past few years, many brands have successfully drawn traffic, boosted their sales and even rejuvenated their brand image in China through collaborating with other brands. Collaborations can come from completely different industries, such as the cooperation between […]

What the success of bubble tea in China reveals about Chinese consumers

Bubble Tea in China

With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]

China Paradigm 117: Finding your sweet spot in China’s B2B food scene

China’s B2B food scene

Matthieu David interviews Founder at Maik’s Gourmet & passionate chef and F&B consultant. The Food and Beverage industry is a very competitive one in China and that’s why having a strong backend and a quality frontend are the factors that will make business in China’s B2B food scene succeed. Maik’s Gourmet provides F&B businesses with […]

The success of Nayuki, the Chinese new-style tea store going global

Photo credit: nipic

In contrast to the downfall of the Chinese coffee-based beverage company Luckin Coffee, China’s new style tea market did not cease to expand during the pandemic which caused major economic recessions across the globe. Nayuki, A local Chinese new style tea company, announced its new round of funding this June, which was a nearly 100-million-dollar […]