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How the Chinese Instant Food Market is changing | Daxue Consulting

Instant noodles consumption in China

Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals.  Therefore, because of the large population base, China is the largest instant food market […]

International brands are in demand on China’s prenatal care market | Daxue Consulting

prenatal care market in China

Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]

[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China

coffee in China podcast

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]

[Podcast] China paradigm episode #9: How to successfully run a restaurant in China

run a restaurant in china

In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China. He explains us how to perfectly run a restaurant in China. Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

coca-cola in china

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

How to sell Wine to Chinese consumers?

how to sell wine to chinese consumers

To know more about the Wine industry in China, contact us at dx@daxueconsulting.com In 2013, China became the biggest consumer of red wine in the world on a per capita basis, overtaking France, and Italy. Moreover, between 2015 and 2020 Euromonitor International believe that the total growth in the volume of red wine in China […]

The Baby Food Market in China: a valuable Industry

Baby Food Market China

Chinese Baby Food Many Chinese parents are unaware of the correct foods to feed their babies, the baby food market in China is evolving rapidly. The World Health Organization (WHO) provides recommendations on how to feed babies. WHO state that it is best to breastfeed babies between 0 and 6 months old. For babies between […]

Beverage market in China – What do Chinese people drink?

Daxue Consulting-Chinese beverage market

Do you need to be regularly updated on the Chinese market? Follow us on LinkedIn here The beverage market in China is one of the fastest growing markets in the Chinese food industry. According to Jihong He, the Chairman of China’s food circulation association, the beverage market in China will become the biggest worldwide by 2015. Production […]

Daxue FAQ – Retail Wine in China

What kind of retail value does wine currently have in China? Currently, value for retail wine in China varies widely. A low or mid-ranged retail wine in the big cities like Beijing and Shanghai can go for anything between $2 to $15, or $100 or more for a good imported wine off the shelf. Is […]

Coffee shop implantation in Shanghai

China is becoming a nation of coffee drinkers; Shanghai and Beijing are influencing the rest of China by shifting from drinking tea to coffee, in particular through coffee shops. Speciality beverage industry is growing at a very strong pace and sales are projected to grow at the rate of 40% per year for some categories. […]