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Nitori in China: struggling between affordability and quality amid consumer evolution

nitori in china

NITORI (宜得利), also known as “Japanese IKEA”, has maintained a remarkable 35-year streak rising sales and profits since the 1987 fiscal year. While navigating challenges like Japan’s economic bubble and industry competition, the Japanese furniture brand transformed from a workshop into a multinational giant. However, its foray into the Chinese market has seen a more […]

IKEA in China: Cultivating an omnichannel home décor shopping experience

Ikea in China

Over the years, Chinese consumers have displayed a growing willingness to invest in home décor as a way to enhance their quality of life. Thus, IKEA in China has risen as a result of  China’s growing furniture market. In 2022, the Swedish furniture brand announced the successful completion of the three-year strategy and fulfillment of […]

From high-rise buildings to sustainable materials: trends in Chinese apartment complexes

Chinese apartment complexes

Living in a Chinese apartment is a unique experience that blends modernity with tradition. Most apartments are in high-rise buildings and come in different sizes and designs, ranging from cozy studios to spacious multi-bedroom units. The apartments are typically furnished with modern appliances, sleek furniture, and stylish decor, with many Chinese homeowners placing great emphasis […]

Office furniture market in China: Industry Report

the office furniture market in China

The office furniture market in China is in rapid development. After China joined the WTO, the tariff on office furniture decreased, triggering the increase of the office furniture export. Meanwhile, China is also one of the largest office furniture consumption countries. According to Qianzhan, the revenue of the office furniture market in China was over […]

The decoration market in China: A competitive market reaching maturity

Decoration market in China

The Chinese decoration market includes two sectors, the building materials market and the home-decorating market. The market as a whole is experiencing rapid growth due to increase of government investments and improvement of general living standards. It is extremely competitive as there is a large amount of small and mid-sized firms within the decoration market […]

The electronic component market in china

fil control textile electronic

The domination of Asian countries and china on the electronic component market Asian countries compete with other countries all around the world as far as electronic component production is concerned, boosted by an expanding domestic market and low labor costs. Therefore, electronic component market (supply and demand) is moving towards Asian countries which register a […]

China Market Research on the Italian Designer Cappellini

Cappellini offer completes itself with limited edition products, to increase the value of image and the cultural solidity of its realizations, but also to preserve a pinch of healthy fun. Cappellini also dedicates its research to the objects and the complements creating in 1992 a collection of products for the house calm and measured, simple […]

Market report: Italian furniture in China – Driade

Driade is an aesthetic workshop that from the start, began working with designers capable of anticipating new trends. It employs a philosophy of home-living based on the conviction that eclecticism, cultural collage, curiosity and surprise, represent the true sense of our age. Through the years it has produced furniture and other products to suit every […]