Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers?
Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers? With numerous ads and campaigns in China raising awareness against environmental pollution, organic and natural skincare products have started to become popular among the Chinese. Indeed, while in earlier years it wasn’t a priority for cosmetic brands to focus on its environment-friendly and […]
Mystery shopping: Jiangzhong Pharmaceutical in China
Development of Jiangzhong Pharmaceutical in China Jiangzhong Pharmaceutical is part of Jiangzhong Group which holds 6,374.4 million shares and represents 43.63% of the total share capital. Jiangzhong Pharmaceutical has national coverage, distributing its products across the entire country. The company’s net profits decreased by 24% in the first half of 2011, compared to the same […]