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What the success of bubble tea in China reveals about Chinese consumers

Bubble Tea in China

With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]

How SUPERMONKEY gym is transforming China’s fitness industry into a retail model

SUPERMONKEY China market strategy

Founded in 2014, the SUPERMONKEY gym chain started out as a 24-hour self-served gym box in Shenzhen. Within a year, it offered group class studios and expanded to Shanghai and Beijing in 2016 and 2018, respectively. To date, SUPERMONKEY owns more than 100 physical stores in prime areas of nine major cities across China, including […]

Keep: the APP dominating China’s fitness market and inspiring millions

Keep fitness APP in China

Relying on China’s robust economic advancements and Chinese people’s increasing health awareness, China’s fitness industry has boomed. In 2019, China has become the largest fitness market in the world with approximately 49,860 fitness clubs and 68.1 million members. An optimistic estimation is that China’s fitness industry total out-put value, including gym memberships and equipment purchases […]

Chinese brand naming case studies in the pharmaceutical industry

Chinese names for pharmaceutical brands

Finding an appropriate Chinese brand name is an important step for any international brand entering China’s market as it is necessary for building brand equity among Chinese consumers. Hence, a brand that has taken care of adapting its name seems more reliable. Choosing an appropriate Chinese brand name is especially important in the healthcare industry, […]

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Bayer in China

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

Telemedicine in China: Healthcare reaches a new status quo during the COVID-19 pandemic

telemedicine market in China

Data source: askCI.com- Market size of telemedicine in China from 2015-2019 Telemedicine consumer penetration Given the COVID-19 situation in the beginning of 2020, it is no surprise that the penetration rate jumped up by 2% YOY. By April 2019, the number of users of online telemedicine services in China had reached 45 million, with industry […]

The ready-to-eat soup market in China reached a new high during COVID-19

The ready-to-eat soup market in China

Chinese consume a massive amount of soup 60% of Chinese families eat soup every day, meaning about 500 million bowls of soup are consumed nationwide every day, 320 billion bowls of soup every year. The average person consumes 4.6 bowls of soup per week. That is to say, the magnitude of the soup market in […]

The API industry in China: Producing and exporting to the global market

The API industry in China

API produced and exported by China account for 40% of the global provision. Short for Active Pharmaceutical Ingredient, API is a component for drug products. The API industry in China plays an important role in the global pharmaceutical ecosystem. China’s position in the global API market Pharmaceutical products have drastically varied features, some being patented […]

The Traditional Chinese Medicine market: Boosted by COVID-19?

TCM market in China

Traditional Chinese Medicine takes 30-40% of China’s pharmaceutical market The Chinese pharmaceutical market consist of biologics, generics, OTC drugs, and traditional Chinese medicine. The traditional Chinese medicine market comprises about 30-40% of drug sales in China. It also displays more rapid growth than other segments of the pharmaceutical market in China. Yangtze River Pharmaceutical Group, […]