Unveiling the global perspective of Chinese small kitchen appliances
The market of small kitchen appliances in China is expected to generate around USD 29.56 billion (RMB 210.86 billion) in revenue in 2023. The market is anticipated to further grow by a CAGR of 4.24% from 2023 to 2027. It can be encompass any electrical kitchen devices that are not too big to move, such […]
Global Horizon: Chinese home appliance overseas expansion
By home appliance (or household appliance), we mean the hardware that can provide value in the household, ranging from traditional white goods (like “four major appliances” of televisions, refrigerators, washing machines, and air conditioners) to cleaning equipment and home IoT ecosystems. From January to May 2023, China exported over 1.42 billion household appliances, generating about […]
IKEA in China: Cultivating an omnichannel home décor shopping experience
Over the years, Chinese consumers have displayed a growing willingness to invest in home décor as a way to enhance their quality of life. Thus, IKEA in China has risen as a result of China’s growing furniture market. In 2022, the Swedish furniture brand announced the successful completion of the three-year strategy and fulfillment of […]
Health-awareness, technology, and new consumer needs are disrupting China’s Household Appliances Market
Household appliances are normally categorized into two segments: major appliances and small appliances. Examples of major appliances are air conditioners, refrigerators, and dishwashing machines, while small appliances include small home appliances, personal care appliances, and kitchen appliances. Combining these two sectors together, China’s household appliances market generated 850 billion RMB in revenue in 2022. The number is expected […]
Innovation, health-awareness, and aesthetics are of the key concepts defining today’s Chinese kitchen appliances market
Before talking about Chinese kitchen appliances, it is worth tracing identifying what kitchens mean today for Chinese consumers. For Chinese people, food is an integral part of daily life. Eating together and enjoying good food are considered to bring harmony and connections to family and relationships in China. Consequently, as an area where food is […]
Over 82% of new homes in China utilize smart home systems
Homes in Chinese cities are getting smarter and smarter. From fingerprint locks to vacuum robots and smart pet sitters, big data and AI-based smart home assistance system is gradually entering the average Chinese households. Due to the fast-growing loT (internet of things) market, along with government support and the increasing awareness of advanced technology among […]
The decoration market in China: A competitive market reaching maturity
The Chinese decoration market includes two sectors, the building materials market and the home-decorating market. The market as a whole is experiencing rapid growth due to increase of government investments and improvement of general living standards. It is extremely competitive as there is a large amount of small and mid-sized firms within the decoration market […]
The Silver Economy in China: Consumption trends of China’s aging population
What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market” but also functions as an “economy”. Senior citizens in China […]
Console Games in China – The Next Level Up?
Over the next three years, the international games market will pass US$100 billion, and is expected to be reaching US$102.9 billion in 2017 according to some reports. Annual growth is taking place at the high-speed of +8.1%. The expansion is essentially attributed to the development of the Asian markets coupled with the rising mobile market. […]
The purchase of refrigerators in China
The purchase of refrigerators in China Due to the following circumstances people will conduct purchases of refrigerators: 1. First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2. Second-time purchase: upgrade […]