Emotional healing and beauty boom: How China’s skincare market thrived during the pandemic and beyond
Just like other industries, China’s skincare market has been seeing transformations in the past years, especially after the elimination of the Zero-covid policy. Since 2015, China’s beauty market has grown fast, becoming the world’s second-largest beauty market by 2019 at a market size of 425.6 billion RMB. It has seen steady growth throughout the past […]
Rebranding success: KANS’ transformation into a leading anti-ageing skincare brand in China
KANS (韩束) is a Chinese skincare brand founded by parent company Shanghai Chicmax cosmetics in 2002. Prior to its re-brand in 2021, KANS functioned as a medium-to-high-end skincare brand within the company’s portfolio, focusing on providing effective skincare products for Chinese women under the slogan “Science realises your beauty”. In 2021, the brand underwent a […]
The influence of local brands, Gen-Z consumers, and at-home trends on the booming beauty device market in China
Chinese consumers’ appetite for technology and customized recommendations, along with the rapid development of the lazy economy and the rise of the Gen-Z, is inducing more and more beauty brands to invest in at-home beauty devices. This has led to a rapid boom in the market for at-home beauty devices in China. During the pandemic, […]
Natural skincare in South Korea vs China: Navigating two markets with totally different “clean beauty” concepts
Natural skincare is defined by products with ingredients that are all naturally derived, such as plant extracts or water-soluble chemicals from a mineral ore. The global natural skincare product market in 2021 was estimated at USD 6.7 billion (44.5 billion RMB) and is expected to reach USD 7.3 billion in 2022. A brand’s strategy to […]
How Pechoin, China’s oldest skincare brand, remains a top beauty player after nearly 100 years
China’s skincare market revenue in 2022 amounts to RMB 110 billion and is expected to grow by 8% annually. 2019 research by AskCI Consulting reveals that Pechoin (百雀羚) accounted for 4.5% of this market. Pechoin retains this position by staying on top of China’s skincare market trends which include embracing Chinese traditions, up to the […]
How foreign cosmetics and skincare brands in China can succeed: China Paradigm transcript #123 with Jean-Philippe Benoist
GED localizes and establishes foreign cosmetics and skincare brands in China. Currently, GED is partnering with about 20 cosmetics brands. Having initially started with offline channels and distribution with SEPHORA, they are now focusing on digital online sales and marketing channels such as RED, WeChat, Weibo, Bilibili, TikTok, Tmall, JD, VIPshop, and others. Their target […]
Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing
At some point, all major cosmetics brands were faced with the difficult decision: enter the Chinese market or stick to their principles. This is due to China’s requirement of cosmetics to undergo animal testing. However, on May 1st 2021, China has loosened its requirement for animal testing. In short, pre-market animal testing is no longer […]
Ingredient-based skin care market in China reaching Chinese “Skintellectuals”
A new term on the Chinese internet is 成分党， pronounced “cheng fen dang”, which points to the tribe of skincare consumers in China known as “Skintellectuals”. This consumer tribe are ingredients-oriented and thoroughly research skincare products before purchasing. The ingredient-based skincare market in China precisely targets this knowledgeable consumer group. Like makeup, skincare, selfies, topics […]
Children’s skincare market in China: driven by acne and eczema treatment
The children’s skincare market in China is still in the early stages of development. Forecasts show that the market will enter a period of development in the next few years. In 2019 the market share of children’s skin care products has exceeded 13 billion yuan. It showed 20% YoY growth, comparing to 2018, increasing from 10 billion […]
TCM in marketing: meeting the demand for natural ingredients in beauty and personal care
Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on potions whose function was part medicinal and part magical. In China today, traditional Chinese herbal medicine is used alongside conventional pharmaceutical treatment. Many brands have […]
How HomeFacial Pro grew from a niche brand to a mass skin care brand in China
HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. It is one of many […]
How Estee Lauder adapted to China with strong e-commerce and R&D
Estee Lauder entered China in 1993. After two decades, Estee Lauder is a well-known high-end cosmetic brand in Chinese customers’ eyes. During the 2018-2019 fiscal year, the sales of the Estee Lauder around the globe broke the record. Notably, Estee Lauder in China, and retail travel channels contributed the most to the brand’s double-digit worldwide […]