Search
Close this search box.

New amusement parks in China open as tourism turns to domestic destinations

Amusement park industry in China

Following the global pandemic, Chinese tourists turn towards domestic sites for tourism, one of these destinations is theme parks. This domestic tourism boom with the development of the animation IP industry have jointly promoted the expansion of Chinese amusement parks. According to the data analysis of iiMedia Research, the market size (including tickets, catering, accommodation, […]

Westin in China embraces new trends in marketing for upscale hotels

Westin Hotels & Resorts is an international hotel chain owned by Marriott International. Headquartered in White Plains, New York, Westin is the hotel brand with the longest history within Starwood Groups. In 2016, Marriott International acquired Starwood, becoming the largest hotel chain in the world. Westin in China is mostly located in tier 1 and […]

Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market

Chinese duty-free consumption

Rising outbound tourism drives Chinese duty-free consumption China is the world’s largest outbound travel market in both the number of tourists and spending. Drivers of China’s rising outbound travel market include rising incomes, relaxed travel visas, increased global awareness, easier access to travel information online, and more international airlines. Outbound travel is, of course, the […]

Coronavirus China Economic Impact Report

COVID-19 economic impact in China

Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing, and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly, we share […]

China’s winter apparel market is taking off with winter sports and winter tourism

With a middle class that is growing by the tens of millions, China is home to many size-able and burgeoning markets. Some of these markets are powerhouses in themselves when measured in comparison to those of other nations. Over the years, China’s various markets have doubled, tripled and even quintupled in size. Some have however […]

Daxue Talks 31: Ctrip point of interest: The next era of user created content

Ctrip China

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]

The travel insurance market in China: Strong demands from the growing tourism industry

The travel insurance market in China

As a key part of the non-life insurance market, China is one of the largest tourism markets for both domestic and overseas tourists. In 2018, Chinese tourists made about 150 million trips overseas, and there were 55 billion trips within China. The drivers of the travel insurance market in China include higher disposable incomes, simplified […]

China’s customized tourism market in 2019 | Daxue Consulting

China's customized tourism market

“Customized travel in the Chinese tourism market is unique in that it is characterized by its popularity, youthfulness, and high growth rates.” – COTRI director Prof. Dr. Wolfgang Georg Arltstated Growing demand for private tours for Chinese tourists Customized tours are trips with personalized itineraries. This provides tourists with flexibility catering to specific interests and […]

Impacts of the Rising Zoo and Aquarium Industry in China | Daxue Consulting

Zoo and Aquarium Industry in China

The Zoos and Aquariums industry in China includes operators that preserve and exhibit land or aquatic animals for conservation, academic purposes, display, and entertainments. Zoos, wildlife parks, and aquariums in China have flourished in recent years among rising demand for theme parks. As Chinese consumers found themselves with more available disposable income, they took more […]

Travel Service Market in China

travel market china

Mainland China became the world’s biggest source of foreign tourists in 2014. Fierce competition is ongoing on the travel service market in China from planning extravagant galas and regional trade shows to packaging and booking travel products to serving the needs of the tourism sector, the industry of travel Service in China covers a lot of ground. As the […]