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A Chinese life – Chinese demographics

China has the biggest population in the world. 1.4 billion people in 2014, up more than 385 million since 1980! And even if the growth is decreasing and will probably hit its peak before 2035, that’s a huge and largely untapped potential for consumer demand! Who are they though? Through this video, we propose an […]

The StoreCheckers, Daxue’s solution to collect in-store data

The Store Checkers specializes in providing its clients with a clear view on their distribution. Discover how it works through the story of François, Anna, Jingwen and John. Because of their size and structure, its clients lack visibility on how well third-party distributors, franchisees or even local branches are performing and implementing brand guidelines. The […]

Discover Daxue Research Team – Clement – BD Manager

Daxue Consulting_Clement

Discover Daxue Research Team – Clement – BD Manager Clement, French graduated from the EDHEC in 2011. I came to China right after my graduation to learn Chinese (6 months) and eventually found a work in Shanghai. Now in Shanghai for almost 3 years, working in Daxue for a year. I started as a pure […]

Matthieu David about Senior Market in China – Daxue Consulting

Matthieu David Experton - Daxue Consulting

Matthieu David Experton, founder and CEO of Daxue Market research China, talks about the Senior Market in China for Thoughtful China. How to reach the China’s silver generation ? Our report on Silver Economy in China: Silver economy in china by Daxue consulting de Daxue Consulting