China Market Strategy – Household Goods

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China Market StrategyProject: China market strategy (BtoB)

Description: The client is an Italian company working in the water heater/boiler sector. Present all over Europe, the company is now looking at expanding to the Chinese market which represents a huge opportunity for foreign companies. In order to develop efficiently, the client contacted Daxue Consulting to support the internal decision-making process with market data on the competitors, the consumers, distributors, etc.

Output: Thorough research project analyzing the Chinese market as a whole but also focusing on market features and actors in order to give the client a complete picture of the market.