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科学的调研方式

consumer panel China

消费者调研

我们的消费者调研小组拥有庞大的中国消费者数据库(年龄、性别、收入、地理位置、消费模式等),使您能够深入地掌握中国市场现状、更好地了解您的品牌在中国市场的发展前景以及行业发展方向和驱动力。

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Market research China

市场调查

我们的宗旨是为客户提供最可靠的市场分析数据。我们会为客户量身定制项目规划,采用全方位深入市场的调查方法,收集最可靠、最具竞争力的市场数据,向客户提供精准的市场见解与分析,以满足客户对中国市场的信息需求。

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focus group China

焦点小组 Focus Group

我们通过收集定性数据为您提供准确深入的中国消费者认知、购买标准和产品偏好。我们的团队将在中国为您组建焦点小组,通过收集代表性人群的意见,进行思想交流碰撞达到深入认识和分析的效果。

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Omnibus survey China

综合调研

我们为客户提供最灵活和最适合的调研方案。我们的消费者调研小组和国际化专业咨询团队充分地了解中国的商业文化、习俗与消费观,帮助客户调整策略以适应中国市场,用国际视角来帮助客户解决中国本地市场的问题。

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先进的调研技术

Eye tracking China

视线追踪技术

视线追踪是一种获取眼球运动信息的技术。我们会使用这种高科技的研究方法来研究中国消费者的视觉路径,当消费者在浏览网站、使用移动app或观察产品包装或广告时,进行数据收集和行为分析,为改进产品提供可靠的依据。

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consumer panel China

STORE-CHECKS 调研软件

店内数据通常是数据的最佳来源,它可以帮助您更好地了解市场和行业竞争对手。基于中国市场的数据收集方法的基础,我们研发了创新的手机app软件The Store-Checkers,通过软件访问调研对象,确保调研的操作性和可靠性,获得真实可靠的数据。

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online survey China

在线调研

我们为客户提供了可靠的定量数据收集方法,并特别开发了我们内部的在线调查平台,可在全中国范围内收集符合要求的样本,对一定数量、有代表性的样本进行结构性的调研,选择有代表性的目标样本,获得可靠统计数据,进行综合分析,帮助企业作出明智决策。

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专业的管理咨询

Market entry China

市场入驻

我们的国际化团队会为您提供可靠的分析数据,用国际视角来为您入驻中国市场布局战略。我们的项目经理会与您的团队一起紧密合作,用其丰富的中国市场经验来为您制定适应中国市场的营销计划。

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Marketing activation China

营销活动

我们会根据您的不同需求,为您提供专业精准的市场营销方案,旨在建立一个可行可靠的、细致的分期计划,致力于显著提高您的目标市场份额,和获得更多量化细分的中国消费者。

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Monitoring plan China

监测计划

随着我们在中国市场监测工具的研发,我们可以为您提供一个长期的随访监测计划,包括KPI关键绩效考核、根据收集的消费者数据来评估您的品牌形象,以及和您的团队一起开展研讨会。

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市场战略咨询

Market strategy China

市场战略

无论是市场开拓,还是形象发展,通过对市场、产品、渠道、宣传、客户的全方位分析,寻找新的细分市场和渠道,为客户提供有竞争性的市场营销战略、商业模式设计和精准的业务预测。

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Business Intelligence China

商业策略

我们会通过收集和汇总公司整体运营数据,包括股票市场数据、产品分类定价,客户评价等,根据所处行业情况,与同行竞争者比较,向客户提供定位精准、适合自身结构发展的一系列商业策略。

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Business turnover China

营销策略

我们研发了一系列基于事实数据、深入市场的调研方法和咨询服务,并提供精准的市场见解与分析,帮助客户利用现有资源在中国市场快速成长,促进营业额增长,并不断探索新的发展机遇。

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国际化团队

客户评价

服务内容

  • World class quality

    Your project is managed from proposal to presentation by professional project leaders with years of market research experience in China from top corporations and universities. They provide careful thought to the approach and the selection of effective, well-known and proven methodologies to fit your needs while meeting every deadline. Our knowledge of research and of China ensures conclusions you can trust. We help you to identify the impact of new trends.

  • Nationwide Reach

    Our unique network and our strong China-based roots allow us to collect large-scale data. Through our data-base of China-based market insiders and professionals, our market surveys in China can reach any industry.

  • Responsiveness & Flexibility

    Support from your project manager is just a phone call away. Clients tell us how pleased they are to find their senior consultant had researched their business and understood their unique challenges in China.

  • Tech-driven approach

    All our strategy consulting services are 100% data-driven. To perform data collection, we develop innovative and tech-driven methodologies managed by experienced full-time in-house professionals. Our experience and knowledge of Chinese market dynamics allow us to design tailored, agile and pragmatic research designs and to always use the relevant tools according to the client's situation

  • Perfect partner in China

    While Daxue Consulting mainly serves International brands or firms, some of our clients are consulting and market research firms which partner with us to cover their projects in China. As we are focusing on China’s market, we will never compete with our partners abroad and as such we are the best, safest and most reliable partner they can find in China.

  • Our clients

    Our clients are both multinational corporations and medium-sized companies from basically anywhere in the World. With hundreds of projects each year, our management team developed a deep understanding of each sector and companies' situation needs and stake on the Chinese market.

客户的体验是最好的推荐

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OUR STRENGTHS

  • Market Research China Firm’s Strengths

    Our extensive experience in Chinese markets, university connections and unique data-gathering network separate Daxue from other consulting firms in China. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your market.

  • Daxue Consulting offers consulting in China. We leverage the best resources in order to provide our clients a wide range of business Intelligence tools to help their strategic decisions and plan for a successful development in China. Our role is to help business units to achieve leadership positions.

Our services and methodologies for market research in China

Our methodologies use quantitative and qualitative information to analyze and understand the Chinese market. Our services include different market intelligence tools such as:

The expertise of Daxue Consulting

Since 2009, Daxue Consulting has served Multinationals (MNC) and SME in numerous sectors such as FMCG sectors, food and beverage, technologies, real estate projects, travel, leisure, E-commerce websites, luxury fields, and fashion as well as industrial and BtoB businesses. The projects and market surveys managed by our consulting firm are based on well-known and fully mastered methodologies. On top of the projects managed by our firm, specialized senior consultants in retail, luxury, China, automotive, design, and E-commerce are called upon in order to give perspective and moderate workshops or focus groups. We provided market research in Shanghai, Beijing, Guangzhou, Shenzheng and all over China. You can find our website in Hong-Kong and China.

One client, one unique experience

Our work is focused on our clients and we adapt our methodologies to their questions to get the best information possible to solve their challenges in China. We consider each market research project as a unique and new challenge. Over the years, a multitude of differing projects have helped develop our technical tools in leveraging social networks, forums and new technologies for our market survey in China. These tools make it possible to approach the Chinese markets and to provide consulting in a unique, effective and competitive way. We are able to examine our clients’ technological deficiencies and suggest methods to improve their operations in China. Following this examination, we can develop and program new useful tools and suitable methodologies to improve our clients businesses. No business today can deny the need for technology in their daily business operations and our consulting team wants to provide you the best tools to improve these operations in China.

Efficiency throughout China for China Market Research

Daxue Market Research Group has offices in Beijing, Shanghai and Hong-Kong. Moreover, we are able to manage market surveys all over China through our network of project assistants and panels. Through our contacts and university networks, we are able to leverage this resource to make it a proxy to understand the entire market. Our target audience is actually connected with all of the segments we are interested in and we particularly aim to work with MBAs to serve as samples to better understand the thoughts and consumptions patterns of the emerging middle and affluent classes in China. Leveraging this proxy makes it possible for us to conduct business in various fields such as agri-business, utilities, retail, fashion, FMCG, food & beverage and many other fields.

Information, the key to success in China

Useful market research requires thorough, honest and candid approaches to make sure we interview the right sample and ask the right questions to obtain accurate information. Understanding competition, pricing of products and services, consumer paths, consumer values, design, price and product acceptance, locations of shops and products in retail, creation of marketing planning, choice of marketing channels and business plans are necessary to gather useful and successful marketing research in China. As one of the most competitive companies for China market research, we offer our expertise to our clients who want to understand the very unique and specific Chinese market landscape.

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