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Market research: Coffee market in China
15Mar2013

Market research: Coffee market in China

About the Author

Daxue Consulting

Daxue is China’s top strategic-driven research consulting firm, offering a variety of services for those wishing to enter the China market. We source talent and experts from a variety of fields to complete market research through well-known methodologies such as documentary research, store-checks, focus groups, interviews, and benchmark tests - all at a very competitive price thanks to our business model and world-class expertise in China. Each of our projects are tailor-made and implement the latest technological smart tools. As China experts, Daxue is here to help you make the most of this unique market.

Comments (4)

Daxue Consulting - March 25, 2013

This was a mistake, the translation is “petite bourgeoisie”

Reply
francoise - March 25, 2013

Thanks for your article. It is very interesting. I remember a friend of mine working at Nespresso. They marketed Nespresso as a luxury brand in China. In order to differentiate from tea, they wanted to simply make coffee a high-end product, not a commodity. And tihs was successful ! We can see how Starbucks, Costa Coffee are doing well in China.

Reply
    Daxue Consulting - March 25, 2013

    Thanks for your comment. Nespresso has indeed marketed its brand even at a higher level in China than in other countries.

lovechina - March 25, 2013

Actually, I though Costa Coffee was Chinese … there are so many Costa Coffee shops in China. Much more than in Germany for instance. I am also surpsied UBC coffee is Taiwainese. Why Starbucks and Costa are so much more succeesful than UBC ? Taiwanese should be better than Americans to understand the Chinese market. Moreover, personnally, I find Starbucks and Costa not that good and very expensive !

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