In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from Italy. Liu explains why she closed 2 shops and focused and deep-dived on 3. Liu goes in-depth on her experience as an entrepreneur in China: how much was the initial investment, how much in commissions do third-party delivery services like meituan, dada or eleme take, and how it is dependent on the weather, and how not having the right business license slowed her shop growth down? Liu is also assessing the success of Luckin Coffee and other players in the game.
Carol Liu is our longtime friend and we have already had the pleasure of interviewing her about a year ago. Then she shared with us the reasons why she started a business in an occupied Food and Beverage industry, the concept of “Big Sur” Coffee chain, the secret of how to become noticeable among many competitors on the market and much more.
China paradigm is a podcast is sponsored by Daxue consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
Daxue Consulting provides comprehensive market entry support for an international brand or company looking to enter the Chinese market