Market watch consists in observing the various aspects of a business sector, its actors, its customers and its competitors. Nowadays, Western businesses are used to operate in a way where all the information are readily and publicly available to anyone. However, China remains a unique and specific market to understand and the most valuable information cannot be found online. Daxue Consulting offers market and competitor intelligence for the Chinese market. More specifically, we will help you gathering data that will be key for your market entry or development strategy in China. This solution is integrated in a long term monitoring market watch plan. Our final aim is to ensure our client to remain ahead of the market and anticipate trends and competitors’ operation.
In order to run a business efficiently, you must be available to navigate through the economic, managerial, and cultural terrain in the region in which you operate. A market and competitor analysis can be seen as a map that helps you navigate through a complex terrain, reaping profits along the way. It is a decision-making tool, allowing you to allocate resources in an efficient manner. Still, what is the essence of market and competitor intelligence? and what kind of benefits can be reaped from possessing such intelligence?
In China, data-collection requires an unique close-to-market approach, as data transparency and reliability are a major issues for marketers. Daxue Consulting’s knowledge of China’s market is essential to gather and interpret the data. Our competitor and market intelligence solution consists in defining and gathering relevant information to a company’s market. This encompasses four activities:
Each of those data can be a discipline in itself. The market intelligence power comes from the integration of those cornerstones. The methodology does not only imply data, it is more of a combination of data and analysis that generates essential information for business decision making. The data are merged together from the four main activities and the report provides rigorous analysis and insightful information. With this methodology, Daxue will display ongoing monitoring by gathering market research data and competition data on a regular basis. This monitoring solution will help you to stay up to date in your business sector and remain one step ahead from the competition. Market watch is also often used by B2C companies with a large number of individual customers.
The main purpose of Market Intelligence is to help businesses to grow and to increase their revenue/profit or market share by helping them building their image in front of the internal customers and stakeholders.
Daxue’s core business focuses on delivering integrated solutions. In cooperation with our customers, we develop customized and efficient methods with the right balance of solutions. To know more about us, contact us!
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