Daxue Consulting provides you with the high-quality facilities to conduct focus group in Shanghai, Beijing, Guangzhou, Shenzhen and other tier-1 to -3 cities in China
Daxue’s team will manage every step of your focus group methodology in China, including:
- Recruitment of participants
- Translation and cultural adaptation of your focus group guidelines to fit a Chinese audience
- Moderation with trained and experienced in-house moderators
- Preparation and logistics of the focus groups
- Simultaneous translation in any language of the client’s choice and transcript
- Recording and analysis for identification of key findings and actionable recommendations
Moreover, Daxue Consulting will provide you with the needed facilities to conduct your focus groups in the perfect environment
Daxue is skilled at finding the perfect respondents for your focus group, but beyond that, we also provide the best facilities to carry out this research. Some of our features include:
- Conference rooms designed for any qualitative research – including observation/viewing rooms with one-way mirror to monitor the focus group
- All the wireless and audio/visual technology you need, as well as fundamentals like whiteboards, demonstration board, and stage, refreshing facilities, etc
- All of our facilities are connected to various restaurants and caterers
Besides the ideal accommodations and equipment, Daxue’s facilities are staffed by Client Service Representatives to ensure your project runs smoothly. Your onsite staff will check on focus group respondents, tend to audio/visual equipment, provide food and beverages, and manage whatever other project-related needs that may arise. Addressing and executing special requests is what Daxue Consulting does every day– we’re here to assist our clients in any way we can.
What is a Focus Group?
A focus group is a form of qualitative research in which a moderator asks a group of people about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive way which means that participants are free to talk with other group members. The organizers of focus group hope to get unexpected results from the communication among the members. The first focus groups were created in the Bureau of Applied Social Research in the US by the associate director, sociologist Robert K. Merton. Other aspects of a focus group include:
- It enables in-depth discussions and involves a relatively small number of people
- It is focused on a specific area of interest that allows participants to discuss the topic in greater detail
- A moderator, who is often also a researcher, introduces the topic and assists the participants to discuss it, encouraging interaction and guiding the conversation. The moderator plays a major role in obtaining accurate information from the focus group
- The participants usually have shared social and cultural experiences (such as age, social class, gender, ethnicity, religion, and educational background) or shared particular areas of concern
Types of Focus Groups in Shanghai, Beijing and top 50 Chinese cities
Variants of focus groups include two-way focus groups, dual moderator focus groups, dueling moderator focus groups, respondent moderator focus groups, client participant focus groups, mini focus groups, teleconference focus groups, and online focus groups. Traditional focus groups can provide accurate information and are less expensive than other forms of marketing research.
The development of the Focus Group in Shanghai and Beijing
The focus group method is not very often used by marketing research
companies in China. But it is a good way to acquire information and feedback regarding new products. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and test the new product before it is made available to the public. This can provide invaluable information about the potential market acceptance of the product. Daxue Consulting is one of the only consulting companies which performs focus groups in Shanghai and top 50 Chinese cities. We are a cost efficient consulting company which focuses on the Chinese market
and provides brand new market information for businesses.
Daxue’s Focus Group Methodology
Daxue Consulting follows a proven methodology for conducting focus groups and reporting on the results. Outlined below are the five key stages that we use:
- Study Purpose
Using this five-stage process as a guide will contribute to the completion of an impactful focus group. Based on the product or service that our clients wish to be tested, we help formulate questions and directions for the moderator to lead the group in order to gain the most insightful answers from participants. Afterward, during the analysis and reporting stage, we carefully analyze the results to formulate a report that will assist your business in making the best decisions for success in the future.
When Should Companies Use Focus Groups in Shanghai and Beijing?
The Focus Group in Shanghai and in top 50 Chinese cities is one of the primary solutions offered by Daxue Consulting. It is used to get qualitative and deep insight on Chinese consumers and the best practices to use for this market. Daxue Consulting has focus group rooms specially set up in Shanghai and Beijing. The purpose is to get more information and to help make decisions concerning brand image monitoring, brand development, brand positioning, in-depth analysis with products, examination, and services which are harder to understand or get more emotional intensity.
Daxue Consulting is the main reference in China for the focus group. Our team in Shanghai and Beijing
have the best expertise of China’s market and can ensure the best analysis of focus group findings and provide the best interpretation. We also give you the opportunity to attend these focus groups in Shanghai and Beijing to monitor this process and to see the feedback and feeling of consumers directly. The process of focus groups tends to be more collaborative than other forms of study, and so focus group research can be an empowering process for participants, and an exciting challenge for businesses wanting to gain a different perspective on their field of interest.