A focus group is a form of qualitative research in which a moderator asks a group of people about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive way which means that participants are free to talk with other group members. The organizers of focus group hope to get unexpected results from the communication among the members. The first focus groups were created in the Bureau of Applied Social Research in the US by the associate director, sociologist Robert K. Merton.
Variants of focus group include two-way focus group, dual moderator focus group, dueling moderator focus group, respondent moderator focus group, client participant focus groups, mini focus groups, teleconference focus groups, and online focus groups. Traditional focus groups can provide accurate information and are less expensive than other forms of marketing research.
The focus group method is not very often used by marketing research companies in China. But it is a good way to acquire information and feedback regarding new products. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and test the new product before it is made available to the public. This can provide invaluable information about the potential market acceptance of the product. Daxue Consulting is one of the consulting companies which perform focus group in Shanghai and the top 50 China’s cities. It is a cost efficient consulting company which focuses on the Chinese market and provides brand new market information for businesses.
The Focus Group in Shanghai and in the top 50 China’s cities is one of the primary solution offered by Daxue Consulting. It is used to get qualitative and deep insight on Chinese consumers and best practices. Daxue Consulting has focus group rooms specially set up in Shanghai and Beijing. The purpose is to get more information and to help decision for brand image monitoring, brand development, brand positioning, in-depth analysis with products, examination, and services which are harder to understand or get more emotional intensity.
Daxue Consulting is the main reference in China for the focus group. Our team in Shanghai and Beijing have the best expertise of China’s market and can ensure the best analysis of Focus group findings and provide the best interpretation. We also give you the opportunity to attend these focus groups in Shanghai and Beijing to can monitor this process and to see the feedback and feeling of consumers directly.