Introducing a brand in China

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Introducing a brand in China with Daxue Consulting

Daxue Consulting helps companies and individuals to start a business in China for its market research, potential analysis, cost analysis, implementation feasibility, data-mining across the internet. Indeed, many organisations, both large and small, consider it expensive and time-consuming to implement a new brand identity or manage an existing one. Daxue is the partner you can rely on when it comes to advising, planning. Daxue has a comprehensive tool kit to help companies address decision making and other organizational barriers to performance.

An established brand is an asset worth a lot in China. The history of the brand, its specific knowledge, its presence in magazines, among the star system and the socialites are crucial for its success.

Methodology to validate the launch of a new brand in China

Daxue Consulting activates various methodologies for you to get a precise idea whether to grab a new business opportunity:

  • Information collection through documentary research
  • Qualitative interviews with market experts, clients, competitors and prospects
  • Interviews with competitors through various approaches
  • Qualitative interviews with clients
  • Synthesis of internal documents
  • Etc.

Plan to introduce a Western brand in China

The recommendations resulting from the research go along with the following documents:

    • Figures on the main distribution networks
    • A benchmark of practices of competitors and their strategies
    • Summary sheets that detail the opportunities to grab
    • Recommendations about the business environment

They trusted us:

Daxue Consulting Clients